The Lion Eco-Standard

The Lion Eco-Standard
The “eco Lion” Mark

The Lion Eco-Standard

Lion has created the Lion eco-standard based on life cycle assessment (LCA), in which the environmental burden created by a product is quantitively assessed at every stage from raw material procurement to disposal. Products that meet at least one evaluation standard in each evaluation category can bear the “eco Lion” mark. In 2023, 82% of Lion’s household product* sales were from environmentally friendly products that meet the Lion eco-standard.

Products with the “eco Lion” Mark [Japanese]

Portion of Sales from Products that Meet the Lion Eco-Standard (Domestic)

2017	2020	2021	2022	2023
76%	80%	0882%	81%	82%

* Products in the Oral Care, Beauty Care, Fabric Care and Living Care fields

Lion Eco-Standard Evaluation Categories and Standards

Life cycle stage	Evaluation category	Evaluation standards
①Raw material procurement	Use of plant-based materials Use of sustainable raw materials	At least 50% of the raw materials of product contents (organic ingredients) is plant-based Of the plant-based materials used, at least 50% are biodiversity-friendly
②Material procurement	Use of recycled materials Use of plant-based materials	At least 10% of the materials used are recycled Cardboard used is at least 94% recycled paper or certified pulp from forest thinning At least 20% of resins used are plant-based
③Manufacturing	Energy saving Water saving Chemical substance use reduction Waste reduction	A reduction of at least 20% in greenhouse gas emissions at the manufacturing stage compared with the baseline product* A reduction of at least 20% in water use at the manufacturing stage compared with the baseline product* A reduction of at least 20% in use of chemical substances other than raw materials at the manufacturing stage compared with the baseline product* A reduction of at least 20% in waste generated at the manufacturing stage compared with the baseline product*
④Logistics	Making products more concentrated and compact	An increase of at least 20% in product content concentration or packaging compactness compared with baseline product*
⑤Use	Energy saving during use Reduction of greenhouse gas emissions during use Water saving during use	A reduction of at least 20% in energy consumed by product use compared with baseline product* A reduction of at least 20% in greenhouse gas emissions after product use compared with baseline product* A reduction of at least 20% in water use during product use compared with baseline product*
⑥Disposal	Packaging reduction Refill packs	A reduction of at least 15% in packaging materials used in bottles compared with baseline product* A reduction of at least 50% in packaging materials used in refill packs compared with corresponding product bottles

* Baseline product: Products released in 2017, the baseline year for the LION Eco Challenge 2050.

The “eco Lion” Mark

The “eco Lion” mark symbolizes Lion’s environmental activities and incorporates Lion’s environmental slogan, “Every Day. For the Earth” which concisely expresses Lion’s commitment to the environment in line with the corporate slogan, “life. love.” To help customers choose environmentally friendly products, we use this mark on products that meet the proprietary Lion eco-standard. The factors that make each product environmentally friendly are printed within the mark.

The mark on a product
*TOP SUPER NANOX* refill pack (350g)

The Lion Eco-Standard