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New products introduced in the last six months.
The CLINICA PRO medicated toothpastes are the only toothpastes in Japan formulated with an enzyme as an active ingredient* to break down and remove plaque, a cause of many oral health issues.
Enzymes break down and remove plaque in every nook and cranny that toothbrushes cannot reach. The toothpaste also protects both dental and gum health.
* The only toothpastes with the active ingredient dextranase. Based on toothpaste sales (October 2023 Lion survey).
(Limited quantity)
Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Especially effective at eliminating bacteria even when hanging clothes to dry indoors.
Also eliminates viruses and suppresses washing machine odors.
・Disinfects and cleanses
・Leaves a moisture-retaining barrier on the hands
Ensures the skin of the hands stays moisturized and soft after washing.
The only fabric softener* formulated so that your preferred fragrance lasts and lasts without changing
Thanks to the Fresh Bloom Aroma Formula, the specific notes of the fragrance last, unchanged, from the moment you pour the fabric softener into the wash to the moment you undress at the end of the day.
The deep, rich fragrances are formulated with select natural aroma oils.
Helps keep clothing looking fresh by preventing wrinkles and stretching, even after repeated washing.
*Among Lion fabric softeners.
A bath detergent that can clean the tub without scrubbing and, thanks to its silver ion formula, provide an antibacterial effect and prevent pink slime.