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New Products

New products introduced in the last six months.

Oct. 09, 2024

KireiKirei Medicated Hand Conditioning Soap

・Disinfects and cleanses
・Leaves a moisture-retaining barrier on the hands
Ensures the skin of the hands stays moisturized and soft after washing.

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Fragrance
Gentle Soap; Warm Sunlight Citrus & Lavender
Contents
450ml bottle; 400ml refill pack; 700ml large-size refill pack

SOFLAN Aroma Rich

The only fabric softener* formulated so that your preferred fragrance lasts and lasts without changing
Thanks to the Fresh Bloom Aroma Formula, the specific notes of the fragrance last, unchanged, from the moment you pour the fabric softener into the wash to the moment you undress at the end of the day.
The deep, rich fragrances are formulated with select natural aroma oils.
Helps keep clothing looking fresh by preventing wrinkles and stretching, even after repeated washing.
*Among Lion fabric softeners.

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Fragrances
Juliette; Catherine; Diana; Claire; Ellie
Contents
Juliette; Catherine; Diana; Ellie: 480ml bottle; 380ml refill pack; 950ml extra-large refill pack; 1,520ml ultra-jumbo refill pack
Claire: 480ml bottle; 950ml extra-large refill pack; 1,520ml ultra-jumbo refill pack

LOOK Plus Bath Cleansing Silver Ion Plus

A bath detergent that can clean the tub without scrubbing and, thanks to its silver ion formula, provide an antibacterial effect and prevent pink slime.

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Fragrance
Herbal Green; Non-Lingering Aroma Type; Squash Citrus
Contents
500ml bottle; 450ml refill pack; 800ml large-size refill pack; 1,150ml extra-large-size refill pack
* 450ml refill pack available for Herbal Green and Non-Lingering Aroma Type only

Sep. 25, 2024

CLINICA ADVANTAGE Toothbrush

Created using Lion’s preventive dentistry expertise
A toothbrush featuring a dentist-recommended design with an extremely thin head to reach behind the molars
Brand new regular size now available!
* Products recommended by the Japan Dental Association: Ultra Compact, Compact

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Size
Ultra Compact; Compact; Regular
*Regular available in four-row type only.
Firmness
Soft; Medium
*Soft available in three-row Ultra Compact and four-row type only.

Aug. 30, 2024

SOFLAN Aroma Rich

The only fabric softener* formulated so that your preferred fragrance lasts and lasts without changing
Thanks to the Fresh Bloom Aroma Formula, the specific notes of the fragrance last, unchanged, from the moment you pour the fabric softener into the wash to the moment you undress at the end of the day.
The deep, rich fragrances are formulated with select natural aroma oils.
Helps keep clothing looking fresh by preventing wrinkles and stretching, even after repeated washing.
*Among Lion fabric softeners.

More

Fragrances
Juliette; Catherine; Diana; Claire; Ellie
Contents
Juliette; Catherine; Diana; Ellie: 480ml bottle; 380ml refill pack; 950ml extra-large refill pack; 1,520ml ultra-jumbo refill pack
Claire: 480ml bottle; 950ml extra-large refill pack; 1,520ml ultra-jumbo refill pack

Jun. 19, 2024

Magic Toothbrush (Direct-to-consumer sales only)

Helps children reach the independent toothbrushing stage in as little as one month.
With both the toothbrush holder and dedicated smartphone app, children can now enjoy brushing their teeth while playing a game, all while establishing tooth brushing skills.

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Contents
・One (1) Magic Toothbrush toothbrush holder
・One (1) 9g tube of Toothbrushing Step Gel (Strawberry flavor)
・One (1) CLINICA Kid’s Toothbrush (For 6 to 12 years old)

May. 22, 2024

NANOX for Washing Machines with Automatic Detergent Dispensers

A highly concentrated detergent developed specially for washing machines with automatic detergent dispensers.
Reduces the hassle of refilling and cleaning the detergent tank.
Thoroughly cleans away stubborn grime and odors caused by hanging laundry to dry indoors.

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Contents
720g refill pack

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