Handling of Personal Information

Privacy Policy

In handling the personal information of its customers in business operations, the Lion Group makes every effort to protect personal information through appropriate management based on internal rules. We highly value the dignity of individuals and the utility of information while strictly observing laws and social norms.

1. Strict Observation of Laws and Regulations and Continuous Improvement of the Management Structure

The Lion Group strictly observes laws and regulations related to personal information, and updates its internal systems and rules to protect personal information. While effectively administering personal information, we strive to continuously improve our information management structure.

2. Acquisition and Use of Personal Information

When acquiring personal information, the Lion Group clearly states the purpose of obtaining the information and the scope of its usage in business activities. With the prior permission of customers, we appropriately and fairly acquire and use personal information within the limitations of the purpose for obtaining the information.

We do not share the personal information of our customers with third parties (including third parties outside Japan) unless we have received permission from the customer in advance, or there are special legal or other justifiable reasons for doing so.

3. Handling of Anonymously Processed Information

When preparing or providing anonymously processed information as defined in the Act on the Protection of Personal Information, the Lion Group handles such information in strict compliance with the said act and other related laws.

4. Handling of Pseudonymly Processed Information

When preparing pseudonymly processed information as defined in the Act on the Protection of Personal Information, the Lion Group uses such information in strict compliance with the said act and other related laws and only in-house (excluding contracting and joint use with third parties).

5. Ensuring the Accuracy and Security of Personal Information

To ensure the accuracy and security of personal information, the Lion Group makes every effort to maintain accuracy and update personal information. At the same time, the Lion Group strives to protect personal information by implementing appropriate and reasonable security measures to counter the risk of illegal access, loss, destruction, alteration, and leakage of information.

6. Responding to Customer Requests

When receiving a request from a customer about their personal information, the Lion Group promptly confirms the identity of the individual and responds appropriately to their request.

For Inquires About Personal Information

Lion Corporation Consumer Service Center
Telephone: 0120-556-913 (within Japan; toll-free number)

Lion Corporation Consumer Service Center
Telephone: 0120-556-913 (within Japan; toll-free number)

Established April 1, 2005
Amended October 1, 2017
February 18, 2020
April 1, 2022

Handing of Personal Information

Lion Corporation (hereinafter, “Lion”) strives to appropriately manage and protect personal information, including that of its customers, trading partners, shareholders and Lion employees (hereinafter, “persons concerned”), in line with its Privacy Policy. Specifically, Lion handles personal information as described below.

1. Acquisition and Use of Personal Information

When Lion requests personal information, it shall provide prior notification of the purpose of use of the information and whether or not the information will be shared with third parties.

Lion shall not use personal information it has received from persons concerned for purposes other than those given below. Should Lion use personal information for other purposes, or should the nature of the stated purposes itself change, Lion must give prior notice to the persons concerned. Furthermore, information that has become unnecessary in light of Lion's purposes of use shall be quickly and appropriately deleted or destroyed.

Personal data handled by Lion and their purposes

Type of personal data	Purposes
Information provided through the Lion website	Provision of information to registered website users Product and service development and the provision of related information1,2 Other purposes for which Lion has received individual consent
Information provided as part of prize giveaways or other promotional campaigns	Sending prizes, etc. Product and service development and the provision of related information1,2 Other purposes for which Lion has received individual consent
Information on customers who participated in events planned and held by Lion	Planning and holding such events1,2 Other purposes for which Lion has received individual consent
Information received through the direct-to-consumer sales business	Product shipment and billing Responding to inquiries Product and service development and the provision of related information1,2 Relevant after-sales services Other purposes for which Lion has received individual consent
Information about members and registrants of services provided by Lion	Provision of information related to such services Product and service development and the provision of related information1,2 Other purposes for which Lion has received individual consent
Information provided to the Consumer Service Center	Responding to inquiries Surveys, such as those regarding inquiry response satisfaction or Lion products and services Product and service development and the provision of related information Other purposes for which Lion has received individual consent
Information about trading partners	Management related to Lion's trading partners and sales activities Other purposes for which Lion has received individual consent
Information about research and industrial associations	Business communications
Information about shareholders	Shareholder-related operations, such as the opening and running of the Shareholders Meeting and sending shareholder benefits
Information about job applicants	Hiring Procedures for joining Lion
Information on Lion employees and their families or other parties of relevance	Personnel administration of Lion employees Provision of employee benefits Emergency contacts
Registers of retirees	Sending of newsletters and other communications Payment of retirement bonuses

1. Lion may provide services and distribute advertisements after analyzing such information obtained from customers as their website visit history and purchase history.
2. Lion may use information acquired from third parties, such as customer interests, preferences, and website visit history, in connection with personal customer information already in Lion’s possession. In this case, Lion will first obtain consent from customers and use the information within the scope of the purposes outlined above.

2. Shared Use of Personal Data

Lion engages in the shared use of personal data with the following companies as laid out below.
Should Lion engage in the shared use of personal data for purposes other than those given below, it must give prior notice to the persons concerned or their representatives.

Shared Uses of Personal Information

	Shared Use 1	Shared Use 2
Items of personal data subject to shared use	Names, addresses and telephone numbers of customers as well as information provided to the Consumer Service Center by customers	Business partners' company names and addresses, names of individuals, telephone numbers, email addresses, etc.
Companies with which Lion engages in shared use	Lion Expert Business Co., Ltd. Lion pet Co., Ltd. Lion Hygiene Co., Ltd. Lion Dental Products Co., Ltd.	Lion Expert Business Co., Ltd. Lion pet Co., Ltd. Lion Hygiene Co., Ltd. Lion Dental Products Co., Ltd.
Purpose of use	Responding to customer inquiries	Promoting and providing Lion’s products and the products of the above companies with which Lion engages in shared use, etc.
Party responsible for management of personal data (Please refer to the links for the addresses and names of representatives.)	Lion Corporation https://www.lion.co.jp/en/company/about/	Lion Corporation https://www.lion.co.jp/en/company/about/

3. Disclosure and Provision of Personal Data to Third Parties

Lion shall not disclose or provide personal data to third parties (including third parties outside Japan), except under the following conditions.

1. The persons concerned have given permission
2. Lion outsources operations related to the handling of personal information in whole or in part (in such cases, Lion shall properly supervise the contractor, including such measures as forming contracts related to the protection of personal information)
3. Information is disclosed or provided in a form in which the individual identities of persons concerned cannot be discerned, such as statistical data
4. Lion is compelled by law to disclose or provide personal information
5. It is necessary to protect human life, physical safety or property, and the persons concerned cannot be reached to obtain their prior permission
6. Lion is compelled to cooperate with governmental or other public entities in the execution of their duties and obtaining permission from the persons involved could impede said execution.

4. Preparation and Provision of Anonymously Processed Information

1. When preparing anonymously processed information, Lion shall do the following
   (1) Process the information appropriately to ensure that the individuals cannot be identified, etc.
   (2) Implement safety control measures to prevent information leaks
   (3) Publicly disclose the items of information included in the anonymously processed information
   (4) Refrain from comparing anonymously processed information with other information to identify individuals
2. When providing anonymously processed information to third parties, Lion shall publicly disclose the items of personal information contained therein and the methods by which the information will be provided, and shall clearly communicate to the third parties receiving the information that said information is anonymously processed.

5. Pseudonymously Processed Information

Lion may create pseudonymized information, which is personal information of a customer that cannot be used to identify the customer unless it is matched with other information, and analyze and use it for the purpose of developing new products and services for the Company. In such cases, Lion will take measures for the safe management of the pseudonymized information in compliance with laws, regulations, and internal rules.

6. Acquisition, Use, and Provision of Information Linked to Cookies and Other Identifiers

Lion uses cookies or similar technologies on its website to store and use customer information.
Lion provides identifiers stored in cookies or similar technologies to ad-serving service companies for the purpose of delivering advertisements.
Lion will not collate cookies or similar technologies collected on its website with other information within the Company and acquire them as personal data without obtaining prior consent from the customer.
Please refer to Lion’s Cookie Policy for more information on how Lion handles cookies (https://www.lion.co.jp/en/legal/cookie-policy.php).

7. Personal Information Management

Lion shall manage personal information it has received from persons concerned in accordance with relevant laws and standards as well as its internal rules. In such cases, Lion will appropriately provide the supervision necessary to ensure the safe management of personal data. Furthermore, Lion shall take proper and reasonable safety measures to prevent the illegal access, loss, destruction, alteration or leakage of personal information as described below. In the event that such an event should occur, Lion shall quickly take corrective measures.

Organizational Security Control Measures
Lion has established internal rules for the protection of personal information, and any person who becomes aware of a violation or potential violation of these rules is required to report it in accordance with laws, regulations and internal rules.

Personnel Security Control Measures

Lion provides regular training to its employees on important points regarding the handling of personal data.

Physical Security Control Measures

Lion takes measures to prevent the theft or loss of equipment, electronic media and documents that come into contact with personal data. Lion also takes measures related to the handling and storage of such data.

Technology Security Control Measures

Lion has established internal rules to maintain the confidentiality, integrity and availability of electronic information in our possession and takes appropriate security measures for each information asset based on the Company’s understanding of the information’s status and importance.

Understanding the External Environment

1. Lion may outsource the handling of personal information to third parties located in foreign countries. In such cases, Lion implements safety management measures based on its understanding of the systems for the protection of personal information in the relevant country.
2. Lion may use cloud services provided by third parties located in foreign countries to store personal data or store such data on servers located in foreign countries. In such cases, Lion implements security control measures based on its understanding of the systems for the protection of personal information in the relevant country.

Reference: Restriction on Provision to a Third Party in a Foreign Country
https://www.ppc.go.jp/files/pdf/APPI_english.pdf

8. Requests for the Disclosure, Etc., of Personal Data

If the persons concerned or their representatives request the disclosure of personal data or records of provision of personal data to third parties; correction, addition or deletion of content of personal data; suspension of use, deletion or suspension of provision to third parties (hereinafter “disclosure, etc.”) of personal data Lion has received from said persons, after verifying their identity, Lion shall respond to such requests within a reasonable time period and scope.

Please send requests, along with the required documents, by registered letter to the address shown below. Please note that requests cannot be submitted in person.

Submitting requests for disclosure, etc.

Send to	Consumer Service Center Lion Corporation 1-3-28 Kuramae, Taito-ku, Tokyo 111-8644, Japan
Documents required	1. One request form, as specified by Lion, with the necessary fields filled in 2. One copy of an official ID, such as a driver's license, passport or health insurance card 3. One copy of a certificate of residence 4. Two envelopes and postage stamps for ordinary registered letters (totaling ¥1,000) for Lion to use when sending documents to verify the inquirer's identity and responding to the inquiry *Lion requests that those making requests or inquiries bear the expense of the envelopes and registered mail postage necessary for documents to be submitted to or disclosed by Lion.
Additional documents required when making a request as a representative acting on behalf of another	Requests made by the legal representative of a minor or adult ward 5. One document proving legal representative status (family register certificate, certificate of registered matters, or other evidence of qualifications) 6. One copy of an official ID of the legal representative, such as a driver’s license, passport or health insurance card Requests made by an agent appointed by mandate of the principal 5. One power of attorney letter stamped with the seal of the principal 6. One seal registration certificate of the principal 7. One copy of an official ID of the agent, such as a driver's license, passport, or health insurance card *Lion will respond to inquiries and requests in writing. Lion will use personal information obtained through requests or other inquiries related to personal information within the scope necessary to respond to said request or inquiry.

・Personal Information Inquiry and Request Form(135KB) (Available in Japanese only)
・Power of attorney letter form(123KB) (Available in Japanese only)

Cases in Which Lion Cannot Respond to Disclosure Requests
Lion may not be able to respond to requests for the disclosure, etc., of personal information or may not be able to disclose personal information in the manner requested in the circumstances described below. When Lion decides to not disclose such data, it shall notify the requester of its decision and the reason for the decision.

• Lion cannot confirm that the requester is the person that the retained personal data concerns
• Lion cannot confirm the right of representation claimed by a representative seeking to submit the request on behalf of the persons concerned
• The request form is incompletely or incorrectly filled out, or the request has not been made in accordance with the methods specified by Lion
• The information subject to the request for disclosure, etc., is not classified as retained personal data
• Disclosure could cause harm to the life, safety or property, or otherwise infringe the rights of the persons concerned or a third party
• Disclosure could cause significant impediment to the proper execution of Lion's business
• Disclosure would violate other laws or regulations
• Any other circumstances in which Lion is not obligated to provide the disclosure, etc., of the data under the Act on the Protection of Personal Information

9. Inquires about the Handling of Personal Information

Lion shall receive inquiries related to personal information via the contact point and methods described below.

Personal information contact point

Consumer Service Center, Lion Corporation

• Telephone: 0120-556-913 (within Japan; toll-free number; 9 am to 5 pm on weekdays, subject to certain exceptions)

  Telephone: 0120-556-913 (within Japan; toll-free number; 9 am to 5 pm on weekdays, subject to certain exceptions)
• Post: Consumer Service Center
              Lion Corporation
              1-3-28 Kuramae, Taito-ku, Tokyo 111-8644, Japan
  Please note that requests cannot be submitted in person.

Lion is covered by the Federation of Pharmaceutical Manufacturers' Associations of Japan, a personal information protection organization authorized by the Minister of Health, Labour and Welfare.
The Federation receives complaints and consultations regarding the handling of personal information by the businesses it covers.

Established April 1, 2005
Amended April 2, 2013
May 11, 2016
October 1, 2017
February 18, 2020
April 1, 2022
December 1, 2022
January 1, 2023
July 1, 2023
July 1, 2024

(Please refer to the link below for the addresses and names of representatives.)

• https://www.lion.co.jp/en/company/about/