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Lion considers products that have cleared the proprietary Lion eco-standard to be environmentally friendly. Lion provides products that create effortless ways for consumers to be more environmentally friendly just by living comfortably and promotes the formation of environmentally friendly habits by engaging in interactive communication with consumers.
Lion offers a lineup of products that lead to eco-friendly habits in a variety of everyday life situations.
Products with the “eco LION” mark [Japanese]
For the Lion Group, within the product lifecycle, the highest CO2 emission ratio is found at the consumer use stage as illustrated in the graph on the left.
Further, because water use and sewage account for more than half of these CO2 emissions, as shown in the graph on the right, water conservation would constitute a practical and eco-friendly measure that could reduce CO2 emissions and help in the fight against climate change.
Household plastic waste can be reduced through the use of refillable products.
Reducing plastic waste helps the environment in various ways such as by lowering the volume of CO2 emissions generated during disposal.
For the first time, Lion is expanding its repertoire of refillable products to include the oral care category.*1 Compared with a bottle holding the same volume, a refillable product’s packaging uses not only a significantly reduced amount of plastic but a lighter weight plastic.
*1 Lion products only
*2 Weight comparison with the 600ml bottle.
Lion is proactively developing refillable products that are easy to recycle and conducting recycling-related R&D.
