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We aim to contribute to a sustainable society by synergistically promoting efforts to address Sustainability Materiality Issues and growth strategies in line with our purpose: Make a difference in everyday lives by redesigning habits: ReDesign.
In the face of global environmental and social issues,
we strive to address two top priority material issues and eleven material issues through our business.
Promoting Environmental Initiatives for a Sustainable Planet
Through our products and services, we will continue to promote efforts to reduce CO2 emissions and plastic and water usage.
Creating Healthy Living Habits
We aim to provide a total of 1 billion people with the opportunity to create healthy living habits such as toothbrushing and hand washing.
Toothbrush Recycling Program
This is a resource recycling activity focused on toothbrushes.
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Lion’s Environmentally Friendly Products
Lion provides environmentally friendly products that meet Lion Eco Standards and promotes environmentally friendly habits to our consumers.
Inclusive Oral Care
Lion addresses human and social issues through oral care.
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The Lion Group’s Social Contribution Activities
Through educational programs, we are working to create healthy and comfortable living habits.
