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Lion has long been advancing research and development for maintaining and improving oral health. Utilizing technology, we conduct research on oral tissues and oral microbiome, and develop oral care products and services tailored to each individual's oral condition and habits. Through this, we promote the establishment of preventive dentistry habits and support people’s health.
Acquiring the habit of preventive dentistry from a young age is essential for maintaining healthy teeth throughout life. We aim to make tooth brushing a fun habit and turn the time parents and children spend brushing their teeth together into valuable bonding time. To achieve this, we are focusing on product development with more emphasis on product safety and creating flavors that infants and young children will like.
Moreover, it is said that the mouths of newborn babies do not have the pathogenic bacteria associated with cavities or gum disease. However, as babies grow surrounded by family members, various bacteria settle in their mouths and form microbiota.
We believe that fostering a healthy microbiota is important for maintaining good oral health, and our research is focused on the microbiome.
This period, known as the mixed dentition phase, is marked by the transition from baby teeth to permanent teeth. The coexistence of baby teeth and permanent teeth often results in uneven tooth heights and misalignments, making brushing difficult. Moreover, the enamel of newly emerged permanent teeth is still immature, making the surface of the teeth rough and more susceptible to stains. These teeth are also more vulnerable to acids produced by cariogenic bacteria, increasing the risk of dental caries.
We are developing products tailored to the unique mouth conditions of this growth stage, enabling children to brush their teeth effectively on their own.
The period from infancy to adolescence is also a crucial time for acquiring oral functions. At Lion, we are advancing research aimed at oral function acquisition that facilitates a foundation for proper teeth alignment.
The decline in gum health actually begins in one’s 20s and 30s, and is not a problem limited to middle-aged and older adults. In pursuit of establishing preventive dentistry habits, we have developed oral care products that effectively remove plaque that accumulates at the gum line. Additionally, through the development of products that offer whitening and bad breath prevention, we support the positive aspects of communication, like talking and laughing.
Furthermore, women during pregnancy and after childbirth are prone to deterioration in oral environment due to morning sickness and hormonal changes. For this reason, Lion is also developing products that maintain oral cavity hygiene effortlessly, even when oral care cannot be adequately performed due to morning sickness or being too busy.
We will continue our research from multiple perspectives, targeting various life stages, living environments and oral conditions, so that everyone has choices for their optimal care products and can continue to take care of themselves with comfort.
Excluding wisdom teeth, a person usually has 28 permanent teeth. If more than 20 teeth can be retained, people can more or less satisfactorily chew hard foods. In Japan, the government has promoted the 8020 Campaign (where people aim to retain at least 20 teeth at the age of 80) since 1989, and teeth retention has been improving over the years.
The risk of oral diseases and tooth loss in the elderly increases due to the accumulation of plaque over the years, exposure of tooth roots due to aging, and changes in the oral environment, such as dry mouth or the use of dentures. Lion is advancing the development of oral care products tailored to the oral conditions of seniors to reduce these risks.
The risk of oral diseases and tooth loss in the elderly increases due to the accumulation of plaque over the years, exposure of tooth roots due to aging, and changes in the oral environment, such as dry mouth or the use of dentures. Lion is advancing the development of oral care products tailored to the oral conditions of seniors to reduce these risks.