Our mission at the Research and Development Headquarters (R&D) is to continuously generate innovation in alignment with our corporate Purpose: "Make a difference in everyday lives by redesigning habits (ReDesign)."
Our greatest strength lies in our deep understanding of consumers, cultivated over the years by staying closely connected with their lives. Building on this knowledge, we develop products and services that align with changing societal needs, always keeping customer value at the forefront.
By integrating our core expertise in oral care science, life science, interface science, and analytical science with open innovation—collaborating with universities, research institutes, firms—and leveraging digital technologies, we further advance our unique capabilities. At the same time, we take a sustainable approach that addresses environmental challenges, social dynamics, and regional collaboration, ensuring that our global research continues to evolve.
Moving forward, we aim to foster an environment where each researcher is driven by strong determination, curiosity, and a deep commitment to technology—continuously driving innovation while enjoying the challenge of exploring the unknown.
Atsushi Naito
Executive General Manager of Research and Development Headquarters
