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Containers and packaging play a number of important roles. They are the face of Lion’s products, serving to convey the product’s appeal to customers. They are a tool, providing convenient functions in users’ everyday lives. After use, they become material resources through recycling. Similarly, packaging and container developers must play a number of roles, including designer, researcher, engineer and consumer while increasing the stores of knowledge and references they are able to draw on by paying attention to such things as housewares, fashion and interior design trends. We hold regular meetings that bring together a wide range of specialized staff, from junior employees to experienced veterans, to discuss development themes and design approaches from their diverse standpoints.
These meetings serve not only to hone container designs, but as opportunities for researchers to develop flexible minds open to different opinions and to cultivate deep insight.
Our goals are to implement universal design that makes products easy for consumers to use, achieve environment-friendly design that uses fewer resources and is readily recyclable, and achieve effective emotional design that will appeal to and excite consumers, all while providing products at a reasonable price point. To meet this goal, we focus our research mainly on consumer surveys, packaging materials science, three-dimensional computer aided design (3D-CAD) container design, design analysis using computer aided engineering (CAE), and packaging material evaluations and sensory evaluations using 3D-printed mockups and actual products.
Development of Environmentally Friendly Packaging to Realize a Resource-Circulating Society (SOFLAN AromaRich Packaging)
Development of Containers to Provide New Options for Daily Life:The LOOK Plus Bath Cleansing Bottle
Developing Environmentally Friendly Containers: KireiKirei Hand Soap
Development of foam body soap containers
The 61th annual meeting of Japan Packaging Institute
2023/12/07
Mai Serizawa
Application research to bottle products using recycled PE materials
Symposium sponsored by the Environment and Recycling Expert Committee
2023/10/30
Takeshi Satoh
Asia Star Awards 2023 Consumer Packaging Category "LOOK Plus Awa-Pita Toilet Cleaning Spray"
Asia Star Awards 2023
2023/10/01
Lion Corporation
Asia Star Award 2023 Consumer Packaging Category "Film to film closed loop recycling pouch container"
Asia Star Awards 2023
2023/10/01
Kao Corporation and Lion Corporation
Japan Packaging Contest 2023 Packaging Category Award (Daily Necessities and Merchandise Packaging Award) "SOFLAN Airis"
Japan Packaging Contest 2023
2023/08/30
Lion Corporation
Japan Packaging Contest 2023 Japan Star Award (President of Japan Packaging Institute Award) "OKAERI Refill Pack"
Japan Packaging Contest 2023
2023/08/30
Kao Corporation and Lion Corporation, Fuji Seal International, Mitsui Chemicals Incorporated, Prime Polymer Company Limited, Tosoh Corporation
Japan Packaging Contest 2023 Packaging Technology Award (Appropriate Packaging Award) "SOFLAN Aroma Rich"
Japan Packaging Contest 2023
2023/08/30
Lion Corporation
47th Kinoshita Award, Research and Development Category: "Development of fabric softener packaging made of recycled resin and with a lightweight cap"
47th Kinoshita Award
2023/06/13
Lion Corporation, Yoshino Kogyosho Company Limited
Development of A Fabric Softener Packaging Made of Recycled Resin and with a Lightweight Cap
The 61th annual meeting of Japan Packaging Institute
2023/12/07
Shinichi Hanada
Environmentally Conscious Design Guidelines for Cosmetic Containers and Packaging (2022)
Japan Packaging Institute (JPI)
2022/12/13
Yasuhiko Ide
Lion's Approach to Container Development and Environmental Considerations
The Japanese Society of Printing Science and Technology
Gravure Research Group 13th Mini-Symposium
2021/11/10
Yasuhiro Makimura
Japan Packaging Institute,Best Presentation Award
「Pre-detergent for laundry Development of new shower caps」
Japan Packaging Institute
2021/12/2
Syunsuke Kawanishi
Development of the MIGACOT toothpaste set for office use
Japan Packaging Institute
2021/12/2
Hironobu Hara
Toward Horizontal Recycling of Toiletry Pouches
JSDA Engineering Containers and Waste Technical Committee
2021/11/16
Masahiro Honma
Examples of Corporate 3R+Renewable Initiatives
Ichihara City Environmental Council
2021/12/22
Isamu Oishi
JAPAN PACKAGING CONTEST 2020 Package Design Award
MIGACOT」
KINOSHITA Awards (43)[Research and Development Division] ;Japan Packaging Institute
Look Plus Bathtub Cleansing
JAPAN PACKAGING CONTEST 2019 [Technical Packaging Award] ;Japan Packaging Institute
Look Plus Bathtub Cleansing
JAPAN PACKAGING CONTEST 2019 [Toiletry Packaging Award] ;Japan Packaging Institute
Kireikirei Medicated Hand Gel
Worldstar Winners 2020 - Household category;World Packaging Organisation
Look Plus Bathtub Cleansing