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Aromas can help make everyday living healthier and richer.
In addition to scents that made foods tastier or lift our moods, unpleasant odors help alert us to
danger.
At Lion, aroma technology specialists capable of distinguishing between over 1,000 different
ingredients use the latest technologies to advance research aimed at realizing better daily living.
In our development of toothpastes, which boast more than a century of history, we use only
high-quality natural mint, designing flavors based on specific concepts and targets.
Our creation technology, which balances taste and aroma, is the result of combining
scientific approaches and art with inherited traditional skills and techniques.
We design detailed evaluation methods for each product category from the consumer perspective for use in product design.
Developing New Aroma Trends :
Striving to ascertain consumer fragrance preferences and constantly offer new fragrances, Lion has been researching fragrance trends for more than 20 years.
Development of New Masking (Deodorant) Technologies :
Lion leverages instrumental analysis and sensory evaluation to develop odor care technologies in step with changes in consumer lifestyles.
Our five senses each affect one another in what is known as cross-modal perception. Because
of this, olfactory stimuli can influence how we perceive the input from our other
senses.
Lion has been researching cross-modal effects for more than 20 years. We study the ways that
fragrances impact not just taste, but even touch, hearing and sight, and present our
research findings at academic conferences.
Mint Pride
The Search for Ingredients that Adsorb Well on Clothing
Analyzing Unpleasant Odors Is an Important Part of Our Research
Research on Cross-Modal Perception Effects Between Fabric Softener Fragrance and Container Color
Extraction and analysis method for fragrances in high-concentration surfactants
FRAGRANCE JOURNAL 2023/9 No.519（Vol.51/No.9）
2023/09/15
Keita Sawada
Analysis of Brain Activity Related to Fragrance Preference of Fabric Softener for Clothes
The 55th Annual Meeting of the Japanese Association for the Study of Taste and Smell
2021/10/19-10/21
Kai Saito
Extraction and Analysis Method of Fragrance in High Concentration Surfactant
The 64th TEAC
2020/10/24-10/26
Keita Sawada
JAPAN RESEARCH INSTITUTE OF MATERIAL TECHNOLOGY, Gold Poster Award 「Analysis of solubilization of perfume molecules in micelles using small-angle X-ray scattering(SAXS)」
JAPAN RESEARCH INSTITUTE OF MATERIAL TECHNOLOGY,
2018/12/1
Kai Saitoh 1)、Masaaki Akamatsu 1)、Kenichi Sakai 1)、2)、Hideki Sakai 1)、2)、Taku Ogura 2)、3)
Tokyo University of Science 1)、 Reserch Institute for Science & Technology 2)、Lion Corporation3）