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This medicated toothpaste performs three preventive dentistry essentials: aiding fluoride retention, reducing bacterial growth and removing plaque.
Enables total care by combining the three preventive dentistry essentials while helping achieve shining white teeth!
The CLINICA PRO medicated toothpastes are the only toothpastes in Japan formulated with an enzyme*1 as an active ingredient to break down and remove plaque, a cause of many oral health issues.
Enzymes break down and remove plaque in every nook and cranny that toothbrushes cannot reach. The toothpaste provides care to address seven lifelong oral health risks,*2 such as cavities and gum disease.
*1 The only toothpastes with the active ingredient dextranase. Based on toothpaste sales (October 2023 Lion survey).
*2 Cavities, plaque, gum disease (inflamed gums, gingivitis), hypersensitivity, bad breath, staining, tartar deposition
These are seven oral issues that women aged 10 to 69 want their toothpastes to address (May 2021 Lion survey).
The CLINICA PRO medicated toothpastes are the only toothpastes in Japan formulated with an enzyme*1 as an active ingredient to break down and remove plaque, a cause of many oral health issues.
Enzymes break down and remove plaque in every nook and cranny that toothbrushes cannot reach. The toothpaste helps lift off and remove yellowing even around the dental roots.*2
*1 The only toothpastes with the active ingredient dextranase. Based on toothpaste sales (October 2023 Lion survey).
*2 Yellowing due to staining
The CLINICA PRO medicated toothpastes are the only toothpastes in Japan formulated with an enzyme* as an active ingredient to break down and remove plaque, a cause of many oral health issues.
Enzymes break down and remove plaque in every nook and cranny that toothbrushes cannot reach. The toothpaste also prevents stinging pain that accompanies hypersensitivity.
* The only toothpastes with the active ingredient dextranase. Based on toothpaste sales (October 2023 Lion survey).
Proprietary high-fluoride formula gel coats the surface of the teeth. This gel toothpaste for electric toothbrushes* helps prevent cavities with fluoride.
* May also be used with non-electric toothbrushes.
Created using Lion’s preventive dentistry expertise
A medicated toothpaste boasting a proprietary high-adhesion fluoride formula
This toothpaste ensures that fluoride remains on the tooth surface for an extended period, thereby promoting the restoration of enamel and preventing the development and progression of caries.
A medicated toothpaste boasting a proprietary enamel care formula that helps maintain strong, shiny white teeth
Cleaning powder effectively removes plaque and leaves the mouth feeling fresh!
A toothpaste that leaves teeth feeling clean
Triple action to fight bad breath! For long-lasting fresh breath.
Helps remove stains, for bright white teeth.
A toothpaste that provides both bad breath care and sensitivity care while also removing stains.
A toothpaste that offers not only effective bad-breath care, but whitening, too. For clean, sparkling white teeth.
A tongue brushing gel that is gentle on the tongue while helping to remove debris and grime coating the tongue
Thoroughly removes discoloration-causing grime from micro-level imperfections in the dental surface thanks to a formula with stain protection.
Helps prevent stains from coffee or tea from adhering to the teeth to bring out the teeth’s reflective whiteness.
A powerful whitening toothpaste developed by Lion that thoroughly removes grime from micro-level imperfections in the dental surface while promoting enamel repair* to prevent cavities. This toothpaste helps bring out the teeth’s natural, shining whiteness.
* Remineralization
A toothpaste offering a new way to select oral care through styles designed to provide a clean feeling suitable for both fast and slow styles of brushing.
Protects weakened gums and teeth
Prevents periodontitis and cavities, the two main factors increasing the risk of tooth loss.*
Contains the highest concentrations of medicated ingredients IPMP and TXA of any Lion product to date.
This total-care medicated toothpaste helps prevent periodontitis, gingival bleeding and bad breath.
* Source: 8020 Promotion Foundation survey (2018)
For gently brushing weakened gums
The abrasive-free formula is gentle even on sensitive exposed dental roots during brushing.
A premium formula that contains the highest ever concentrations of medicated ingredients IPMP and TXA of any Lion product
This total-care medicated toothpaste helps prevent periodontitis, gingival bleeding and bad breath.
A new kind of comprehensive care for bad breath after 50, when gum-related risk increases
Thoroughly treats gum disease-causing germs, which also cause bad breath, and other odor sources!
The premium formula contains maximum concentrations of the medicated ingredients IPMP and TXA. Prevents bad bread generated by gum disease-causing bacteria!
For hypersensitivity due to receding gums
Two medicated ingredients help prevent hypersensitivity to deal with stinging pain at the source.
The premium formula contains maximum concentrations of the medicated ingredients IPMP and TXA to help prevent periodontitis and keep gums healthy.
A medicated periodontal disease*1 prevention toothpaste that thoroughly disinfects gum disease-causing plaque*2 while helping prevent bad breath and cavities for total protection
*1 Gingivitis and periodontitis
*2 Plaque inside the gingival sulcus
A medicated toothpaste that thoroughly disinfects gum disease-causing plaque* to help prevent gum disease (gingivitis and periodontitis) while effectively cleaning away dullness due to staining from the teeth.
*Plaque inside the gingival sulcus
A premium formula toothpaste with eight effects that revitalizes gums to help prevent gum disease
A premium whitening toothpaste with eight effects, including revitalizing gums and, most importantly, whitening care* that removes stains all the way down to the dental roots
* Restores teeth to their natural whiteness
Revitalizes weakened gums
A medicated toothpaste that helps protect collagen in the gums, repair tissue and prevent gum disease
Revitalizes weakened gums
A medicated toothpaste that helps protect collagen in the gums, repair tissue and prevent gum disease while easing hypersensitivity
Revitalizes weakened gums
A medicated toothpaste that helps protect collagen in the gums, repair tissue and prevent gum disease, all while whitening
Gel toothpaste for electric toothbrushes* that contains vitamin E to revitalize the gums, repair tissue and prevent gum disease
* May also be used with non-electric toothbrushes.
A medicated interdental gel that provides concentrated care for the parts of the gingival sulcus between the teeth, which are especially prone to gum disease. Recommended for use on interdental brushes and end tuft brushes.
A medicated gum disease*1 prevention toothpaste that thoroughly disinfects gum disease-causing plaque*2 to care for the gingival sulcus
*1 Gingivitis and periodontitis
*2 Plaque inside the gingival sulcus
A toothpaste formulated with xylitol and fluoride, which act in tandem to help prevent the occurrence and spread of cavities
A toothpaste with a Fresh Savory Mint flavor that helps remove tobacco stains and prevent tobacco-related odor
Created using Lion’s preventive dentistry expertise
New toothpaste!
In addition to fluorine, this toothpaste is made with food-grade ingredients. It is a low-foaming, transparent gel that does not contain an abrasive and helps prevent cavities.
Created using Lion’s preventive dentistry expertise
A toothpaste just for kids!
This medicated toothpaste for small children is formulated with fluoride and enzymes to strengthen teeth and protect against cavities.
Available in long-lasting fruit flavors blended with Lion’s unique mild natural mint.
Created using Lion’s preventive dentistry expertise
A medicated toothpaste formulated with fluoride and enzymes to protect the permanent teeth of children in elementary and junior high school from cavities.
Flavored with Lion’s unique mild natural mint for long-lasting gentle minty freshness.
Makes brushing teeth fun for kids
A fluoride toothpaste that helps prevent cavities
A toothpaste formulated with xylitol and fluoride, which act in tandem to help prevent the occurrence and spread of cavities