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Toothbrushes and cleaning tools

Toothbrushes

CLINICA ADVANTAGE Toothbrush

Created using Lion’s preventive dentistry expertise
A toothbrush featuring a dentist-recommended design with an extremely thin head to reach behind the molars
Brand new regular size now available!
* Products recommended by the Japan Dental Association: Ultra Compact, Compact

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Size
Ultra Compact; Compact; Regular
*Regular available in four-row type only.
Firmness
Soft; Medium
*Soft available in three-row Ultra Compact and four-row type only.

CLINICA PRO Toothbrush Rubber Head

Supple rubber bristles flex to hug the dental surface and scrub away plaque for a squeaky clean finish

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Lineup
super compact; compact
Perceived bristle hardness
Soft; Medium

CLINICA PRO Toothbrush Alarm Handle

Created using Lion’s preventive dentistry expertise
A toothbrush that effectively removes plaque while helping users avoid brushing too hard by making a sound when excessive force is applied

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Lineup
super compact; compact
Firmness
Soft; Medium
* Soft available in four-row type only.

CLINICA Advantage Dental Tuft

Created using Lion’s preventive dentistry expertise
Dentist-recommended concentrated care for grime that remains on teeth after brushing
Bristles precisely reach target areas to remove plaque.
*Firmness refers to the pliability of the bristles; perceived bristle hardness refers to the feeling experienced by users during brushing.

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Firmness
Hard
Perceived bristle hardness
Medium

CLINICA Toothbrush

Created using Lion’s preventive dentistry expertise
A toothbrush featuring a proprietary bristle tufting design that allows it to fit into all areas of the oral cavity to remove plaque

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Firmness
Medium
Lineup
Flat Cut (3 row type; 4 row type); 3D Cut (4 row type)

SYSTEMA Toothbrush

A gum disease care toothbrush featuring super-tapered bristles
A toothbrush for gum disease care with super-tapered bristles that thoroughly clean away grime and gum disease-causing plaque deep in the gingival sulcus.

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Size
Ultra Compact; Compact; Regular
Firmness
Soft; Medium; Hard
*Firmness lineup varies by head size

SYSTEMA Straight Handle Toothbrush

A gum disease care toothbrush featuring super-tapered bristles
Features an easy-to-hold pen-grip straight handle.
Super-tapered bristles reach deep into the gingival sulcus to thoroughly clean away grime and gum disease-causing plaque.

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Size
Ultra-Compact; Compact
Firmness
Medium

SYSTEMA Toothbrush Super Premium

A gum disease care toothbrush featuring super-tapered bristles
Combines the benefits of a wide head for efficient plaque removal and a thin brush back for ease of maneuverability in the mouth.
Super-tapered bristles reach deep into the gingival sulcus to thoroughly clean away grime and gum disease-causing plaque.

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Size
Super Compact; Compact; Regular
Firmness
Soft; Medium

SYSTEMA Dental Tuft
Gingival Sulcus Concentrated Care

A dentist-recommended way to clean away grime that ordinary brushing leaves behind.
Super-tapered bristles on a small brush head offer precise control, so that users can pinpoint the gingival sulcus and clean away grime and gum disease-causing plaque deep inside.

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Perceived bristle hardness
Medium

SYSTEMA Haguki (the Gums) Plus Toothbrush

A toothbrush for users with weakened gums that helps prevent gum disease by providing a pleasant gum massage while cleaning the gingival sulcus

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Size
Ultra Compact; Compact; Wide Compact; Wide Regular
Firmness
Soft; Medium

OCH-TUNE Toothbrush

A toothbrush offering a new way to select oral care through styles designed to provide a clean feeling suitable for both fast and slow styles of brushing.

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Size
Compact
Perceived bristle hardness
Medium

Dent Health Toothbrush Gentle Care Massage

Massages weakened gums
Super-tapered bristles thoroughly clean the border between teeth and gums, while the densely packed bristles massage weakened gums.
This anti-periodontitis toothbrush was developed in cooperation with dentists.

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Firmness
Soft; Medium

NONIO Toothbrush TYPE-SHARP / TYPE-RICH / TYPE-SMOOTH

Toothbrushes that reach every nook and crevice with the user’s preferred brushing sensation.

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Size
TYPE-SHARP Regular Head;
TYPE-RICH Wide Head;
TYPE-SMOOTH Regular Head
Firmness
Soft; Medium

Between

A toothbrush with serrated-cut bristles that fit perfectly into the spaces between teeth for effective cleaning

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Size
Ultra Compact, Compact; Regular
Firmness
Soft; Medium; Hard
Colors
Regular: Blue; Red; Green; Orange
Compact/Ultra Compact: Blue; Pink, Green, Orange

MIGACOT

Office toothbrush set created to meet the needs of working professionals
With a design that discretely complements office or other workplace environments, this oral care set includes a cup and makes it easy to brush during the workday. The breathable case helps ensure sanitary toothbrush storage.
* The MIGACOT case is also available for sale separately (without toothpaste or toothbrush).

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Case
Size: 42mm wide × 191mm tall × 46mm deep
Colors: Green; Pink; Black
Toothpaste
CLINCA ADVANTAGE Toothpaste
Cool Mint 30g
Toothbrush
CLINCA ADVANTAGE Toothbrush
Four-row compact, medium firmness

CLINICA Travel set

Created using Lion’s preventive dentistry expertise
A convenient and portable CLINICA toothbrush and toothpaste set for brushing when travelling or on the go.

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Size
30mm wide × 207mm tall × 33mm deep
Firmness
Medium (Toothbrush)
Flavor
Mild Mint (toothpaste)
Contents
30g (toothpaste)

SYSTEMA Handy Set

A portable SYSTEMA set for brushing at the office or on the go. The slim, stylish case makes it easy to take with you.

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Size
37mm wide × 197mm tall × 37mm deep
Firmness
Medium (Four-Row Compact SYSTEMA Toothbrush)
Flavor
Medical Cool (SYSTEMA EX toothpaste)
Contents
30g (SYSTEMA EX Toothpaste)

NONIO Mobile

Travel set. For brushing after meals or to take care of worrisome bad breath before meeting someone. A toothbrush and toothpaste set that makes it easy to practice effective breath care on the go.

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Size
62mm wide × 230mm tall × 26mm deep
Flavor
Clear Herb Mint (NONIO Toothpaste)
Contents
30g (NONIO Toothpaste)
Toothbrush
TYPE-SHARP Medium (NONIO Toothbrush)

Kids’ toothbrushes

CLINICA Kid's Toothbrush

Created using Lion’s preventive dentistry expertise
This brand of high-performance, Japanese-made toothbrushes is tailored to fit children’s needs at each growth stage. The toothbrushes support children’s healthy dental care habits from the time they begin learning how to brush their teeth.

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Firmness
For 0 to 2 years old: Soft
For 3 to 5 years old: Regular
For 6 to 12 years old: Regular
For carers brushing children’s teeth: Soft


LION KODOMO Toothbrush For children 0–3 years old/1.5–5 years old

High-performance design tailored to fit children’s needs at each growth stage
These toothbrushes enable the effective brushing of hard-to-reach areas.

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Firmness
For children 0–3 years old: Soft
For children 1.5–5 years old: Medium
Colors
For children 0–3 years old/1.5–5 years old: Yellow; Blue; Pink


LION KODOMO Toothbrush For children 6–12 years old

High-performance design tailored to fit children’s needs at each growth stage
These toothbrushes enable the effective brushing of hard-to-reach areas.

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Firmness
Medium
Colors
For children 6–12 years old (Minions): Yellow; Blue; Pink
For children 6–12 years old (Dragon Ball Super): Navy; White; Yellow
For children 6–12 years old (Mamegoma): Yellow; Blue; Pink

Magic Toothbrush (Direct-to-consumer sales only)

Helps children reach the independent toothbrushing stage in as little as one month.
With both the toothbrush holder and dedicated smartphone app, children can now enjoy brushing their teeth while playing a game, all while establishing tooth brushing skills.

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Contents
・One (1) Magic Toothbrush toothbrush holder
・One (1) 9g tube of Toothbrushing Step Gel (Strawberry flavor)
・One (1) CLINICA Kid’s Toothbrush (For 6 to 12 years old)

Electric toothbrushes

LION “Electric Assist” Toothbrush & Replacement Heads

A toothbrush that assists manual brushing with sonic vibrations that help achieve superior cleaning performance

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Set contents

Handle:
1 LION “Electric Assist” Toothbrush (handle);
1 SYSTEMA medium replacement brush (sample);
1 AAA-size alkaline battery

Replacement head lineup:
2 SYSTEMA heads (Medium and Soft with super-tapered bristles)
2 SYSTEMA Super Premium heads (Medium with super-tapered bristles)
2 SYSTEMA Haguki (the Gums) Plus heads (Soft with super-tapered bristles)
2 CLINICA Ultra-Compact heads (Medium and Soft)
2 NONIO heads (Medium with multi-edge bristles )

Dental care products (Dental floss, interdental brushes, etc.)

CLINICA ADVANTAGE Dental Floss Y-Type

Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
Dental floss picks featuring high-strength fibers that won’t break and a Y-shaped design that is easy to get into even the difficult-to-reach spaces between molars where plaque tends to build up

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Contents
18 picks; 30 picks

CLINICA ADVANTAGE Smooth and Slim Floss

Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
This smooth, slim floss is easy to slip between teeth for gentle cleaning, even for beginners.

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Contents
40m

CLINICA ADVANTAGE Sponge Floss

Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
This dental floss expands as it soaks up saliva, is gentle on the gums and effectively catches and removes plaque.

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Contents
40m

CLINICA ADVANTAGE Double Floss

Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
Micro-fiber bundles catch on and effectively remove plaque between teeth. These floss picks come in hygienic individual wrapping, making them easy to take on the go.

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Contents
20 picks

CLINICA ADVANTAGE Floss & Stick

Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
A dental floss pick that combines triple-strand floss with a cleaning stick to remove everything from grime to food debris between teeth, for a fresh, clean feel.

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Contents
30 picks

SYSTEMA Interdental Brush

High-quality, durable interdental brushes that facilitate effective interdental care for even the molars, which are especially vulnerable to gum disease

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Size
SSS; SS; S; M
Contents
8 brushes

SYSTEMA Medicated Interdental Gel

A medicated interdental gel that provides concentrated care for the parts of the gingival sulcus between the teeth, which are especially prone to gum disease. Recommended for use on interdental brushes and end tuft brushes.

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Contents
18ml

NONIO Tongue Cleaner

Dual cleaning functions gently but thoroughly remove tongue coating.

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Colors
Blue; Pink

NONIO Tongue Cleaning Gel

A tongue brushing gel that is gentle on the tongue while helping to remove debris and grime coating the tongue

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Flavor
Mild Mint
Contents
45g

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