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Laundry detergents

Heyaboshi (Hang-to-Dry Indoors) TOP Antibacterial EX

A powder laundry detergent that eliminates grime, bacteria and viruses* through ordinary washing and prevents unpleasant odors that arise from damp clothing hung to dry indoors
* Does not remove all bacteria or viruses

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Fragrance
Citrus Fruity
Contents
900g box; 810g refill pack

Murin TOP (Phosphorus-free TOP)

Formulated with enzymes for powerful detergency that gives a clean finish even when various types of laundry are washed together.

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Contents
3.2kg large-size box

NANOX one Standard

Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Thoroughly removes even especially stubborn grime.
Also eliminates bacteria and viruses and suppresses washing machine odors.

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Contents
380g bottle; 640g large-size bottle; 820g extra-large-size refill pack; 1,160g XXL-refill pack;1,530g ultra-jumbo refill pack

NANOX one for Odors

Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Provides deodorizing more powerful than detergents formulated for indoor drying.*
Also eliminates bacteria and viruses and suppresses washing machine odors.
* Compared to Lion’s liquid laundry detergents formulated for indoor drying

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Contents
380g bottle; 640g large-size bottle; 820g extra-large-size refill pack; 1,160g XXL-refill pack;1,530g ultra-jumbo refill pack

NANOX one PRO

Cuts through odors and grime while protecting clothing from discoloration (yellowing, dullness and fading) with a single highly concentrated complete gel.
Formulated with the highest amounts of washing ingredient and antibacterial agent*1 for Lion’s strongest-ever*2 detergency and deodorizing power.
Also eliminates bacteria and viruses, suppresses washing machine odors and helps prevent damage to clothing.
*1 Among NANOX one products
*2 Among Lion liquid laundry detergents

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Contents
380g bottle; 640g large-size bottle; 790g extra-large-size refill pack; 1,070g XXL-refill pack; 1,400g ultra-jumbo refill pack; pack of six 10g single-use sachets

NANOX for Washing Machines with Automatic Detergent Dispensers

A highly concentrated detergent developed specially for washing machines with automatic detergent dispensers.
Reduces the hassle of refilling and cleaning the detergent tank.
Thoroughly cleans away stubborn grime and odors caused by hanging laundry to dry indoors.

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Contents
720g refill pack

TOP Clear Liquid Antibacterial

Boasts a 48-hour antibacterial effect* that powers through the three main problems caused by germs on laundry:
1) Odor from drying laundry indoors 2) Odor from laundry left too long in the washer 3) Odors that reappear when clothes are worn
This detergent effectively prevents these problems for a pleasant washing experience.
* Does not suppress the growth of all bacteria.

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Fragrance
Subtle Fresh Floral
Contents
900g bottle; 500g refill pack; 900g extra-large refill pack

TOP Clear Liquid

A low-viscosity liquid detergent that penetrates and cleans deep inside clothing fibers even when various types of laundry are washed together. Easily removes a wide range of grime types, preventing yellowing and leaving clothing bright.

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Fragrance
Subtle Aqua Floral
Contents
900g bottle; 500g refill pack; 900g extra-large refill pack

Kaori Tsuzuku (Long-Lasting Fragrance) TOP Antibacterial plus Shiny Rose

Suppresses unpleasant odors even when clothes are dried indoors with an antibacterial effect* that lasts through an entire day of wear and a fragrance that lasts 48 hours. Laundry detergent containing fabric softener and an antibacterial agent.
* Does not suppress the growth of all bacteria

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Fragrance
Shiny Rose
Contents
850g bottle; 500g refill pack

Kaori Tsuzuku (Long-Lasting Fragrance) TOP Sweet Harmony

A gentle fragrance that lasts from washing to wearing.
A softly fragrant laundry detergent containing fabric softener and formulated with natural aromas.

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Fragrance
Sweet Harmony
Contents
850g bottle; 500g refill pack

Detergents for delicates

ACRON

Now with an added new softening ingredient. Needs just one rinse, better eliminating damage!1
A laundry detergent that keeps clothing looking like new, wash after wash.2
1. Compared with two-rinse washing. Effect varies by type of clothing and washing machine. Does not repair preexisting damage.
2. Refers to restoring stretched garments to their original shape for 20 washes. Does not repair preexisting damage, such as shrinking, fading or pilling.

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Fragrances
Floral Bouquet; Natural Soap (lightly scented)
Contents
450ml bottle; 380ml refill pack; 850ml large-size refill pack

Acron Smart Care

A laundry detergent (for delicates) with fabric-softening ingredients that boasts the best damage care in Lion’s history,1done in half the time.2
This new technology eliminates the rinse stage, which can damage clothes, and gets clothes outstandingly clean in a short time, not to mention cutting the water and energy used and CO2 generated in half.2
1. In a washing cycle with low water flow and 0 rinses
2. Compared to a cycle with 2 rinses

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Fragrance
Green Citrus
Contents
440ml bottle; 820ml refill pack

Stain removers

TOP Shimitori Rescue (Spot Remover)

One product for all kinds of stains!
A powerful stain remover that removes both water- and oil-based grime from clothes thanks to the combination of a stain-removing liquid and blotting sheets

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Contents
17ml bottle with 5 blotting sheets

Prewash treatments

NANOX for Stains on Collars and Sleeves

A prewash treatment ideal for fighting stains on collars and cuffs
The container features a sponge applicator that makes it easy to apply.

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Contents
250g bottle; 230g refill pack; 650g large-size refill pack

NANOX for Mud Stains

A prewash treatment ideal for fighting muddy grime, such as that on socks
The container features an attached brush applicator to scrub off mud.

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Contents
220g bottle; 200g refill pack

NANOX for Stains

A prewash treatment ideal for use on soiled spots, such as food spills
The container features a specially designed head that makes it easy to tap the treatment directly onto stains.

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Contents
160g bottle

Bleaches

Bright STRONG Bleaching & Antibacterial Gel

An oxygen laundry bleach that not only eliminates grime and stains, but effectively prevents odors due to clothing being hung to dry inside or left damp too long. Also provides an antibacterial effect* that lasts all day.
* Does not suppress the growth of all bacteria.

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Contents
510ml bottle; 650ml refill pack; 900ml refill pack

Fabric softeners

SOFLAN Premium Deodorizer

Dramatic antibacterial protection prevents odor-forming bacteria from growing,*
even when clothes are still wet!
Miniscule deodorizing and antibacterial ingredients penetrate every thread of the fibers.
Boasting the highest level of antibacterial power in the SOFLAN series, this product prevents bacteria from growing even in the most challenging environments, such as damp conditions.*
This product reduces odors on clothing to zero (including body odor due to sweat and age-related factors, as well as odor due to dampness) so that even socks remain odor-free after a long day.
* No bacterial growth, compared to immediately after washing. This product does not inhibit all bacterial growth.

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Fragrances
Floral Aroma; Aroma Soap; White Herb Aroma; Fresh Green Aroma
Contents
510ml bottle; 380ml refill pack; 950ml large-size refill pack; 1,520ml ultra-jumbo refill pack

SOFLAN Premium Deodorizer Ultra Zero

Won’t just mask odors with strong fragrances. Developed in the pursuit of total odor elimination.
A next-generation fabric softener featuring first-in-Japan1 technology for making odors undetectable.
This product provides odor-cancelling technology developed with a focus on the mechanisms of olfaction to block odors before you smell them.2
1. Deodorizing technology based on highly branched cyclic dextrin and a specific group of fragrances, within the fabric softener field (September 2020 Lion survey of advanced technologies)
2. Does not block all odors

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Fragrance
Gentle Pure Soap
Contents
530ml bottle; 400ml refill pack; 1,200ml large-size refill pack

SOFLAN Aroma Rich

The only fabric softener* formulated so that your preferred fragrance lasts and lasts without changing
Thanks to the Fresh Bloom Aroma Formula, the specific notes of the fragrance last, unchanged, from the moment you pour the fabric softener into the wash to the moment you undress at the end of the day.
The deep, rich fragrances are formulated with select natural aroma oils.
Helps keep clothing looking fresh by preventing wrinkles and stretching, even after repeated washing.
*Among Lion fabric softeners.

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Fragrances
Juliette; Catherine; Diana; Claire; Ellie
Contents
Juliette; Catherine; Diana; Ellie: 480ml bottle; 380ml refill pack; 950ml extra-large refill pack; 1,520ml ultra-jumbo refill pack
Claire: 480ml bottle; 950ml extra-large refill pack; 1,520ml ultra-jumbo refill pack

SOFLAN Airis

Laundry water, a new genre of clear fabric softener.
SOFLAN Airis perfumes the air with its pure fragrance like a gentle breeze. Clothes washed with it become comfortable and lightweight. The bottle design brings a decorative element to the laundry room.
It delivers not only a high-quality finish, but also a relaxing, positive atmosphere encompassing both the mood and the air itself.

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Fragrances
Patio; Balcony; Poolside
Contents
480ml bottle; 850ml refill pack

by me Base Softener (Direct-to-consumer sales only)

Create and enjoy your own unique fragrances.
This unscented fabric softener can be freely customized with the fragrances of your choice to suit your mood or the items being washed.
*This product is for use with by me fragrance essences.
*We may also carry out time-limited in-store sales.

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Fragrance
Unscented
Contents
550ml bottle; 400ml refill pack

Funwari SOFLAN

A fabric softener blended with plant-derived softening agents for a soft and fluffy finish

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Fragrance
Gentle Floral
Contents
650ml bottle; 500ml refill pack

Soflan sheet for Tumbler dryer

Fabric softener sheets for use in dryers

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Size
23cm × 28cm
Contents
25 sheets

Fragrance

by me My Only Essence (Direct-to-consumer sales only)

Create your favorite fragrance.
My Only Essence formulations feature a variety of popular fragrance notes. Mix and match your favorite aromas to create a one-of-a-kind custom scent.
*This product is for use with by me unscented base products.
*We may also carry out time-limited in-store sales.

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Fragrances
Peppermint; Vanilla; Rose; Sweet Orange; Bergamot; Apple & Chamomile; Jasmine; Lavender
Contents
24ml bottle

by me Select Essence (Direct-to-consumer sales only)

Find your favorite fragrance.
These elegant aroma blends provide complete, ready-to-use fragrances. Choose from the lineup of 11 sophisticated fragrances yourself, or let the proprietary by me AI pick out the perfect scent for you.
*This product is for use with by me unscented base products.
*We may also carry out time-limited in-store sales.

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Fragrances
Gentle Savon; Dreaming Blossom; Green Shower; Spring Tea; Rosy Hug; Rose Gift; Glossy Pink; Clear Floral; Elegant Woody; Romantic Spice; Woody Fresh
Contents
24ml bottle

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