Customer-Oriented Management Declaration

Implementation of Customer-Oriented Management

Since its founding, Lion has worked to benefit society though its business activities. In an age when the role of corporations in society is coming under increasing scrutiny, we have refined our purpose by establishing a solid track record and, by putting that purpose into practice, will continue to contribute to people’s lives and happiness as well as to society. Furthermore, in line with this purpose, Lion implements customer-oriented management.

Voluntary Declaration

Philosophy

Our beliefs are the linchpin that enables us to put our purpose into practice, inspiring us to provide products and services that make a difference in everyday lives by redesigning habits, thereby achieving customer satisfaction and trust even as we work together with them to improve our value to society and contribute to sustainable living.

Purpose: Make a difference in everyday lives by redesigning habits (ReDesign)

Beliefs:
　　　　1. The customer determines the value
　　　　2. Believe in yourself and be proactive
　　　　3. Speed makes the difference
　　　　4. Interact and inspire to create
　　　　5. Change moves us forward

Please click here to see more about our corporate philosophy.

Policies

1. Listen to and Apply Feedback

• We believe that the customer determines the value, so we strive to promptly and accurately share customer feedback with the relevant internal departments, as well as analyze such feedback to improve our provision of products, services and information.
  
  Please click here to see more about ensuring product safety and reliability.
  
  
  
• We strive to collect as much customer feedback as possible. To this end, we constantly work to increase points of contact with our customers, engage in two-way communication, provide accurate information and conduct educational programs.
  
  Please click here to see more about the provision of information to customers.
  
  
  
• We cultivate consumer-oriented human resources with an eye to building and implementing systems that make the most of customer feedback.
  
  Please click here to see more about our initiatives to respond to our customers.
  
  
  

2. Work for the Future and the Next Generation

• We aspire to grow together and collaborate with our customers as well as both internal and external stakeholders in order to create social value that contributes to sustainable communities and society while helping solve global environmental challenges.
  
  Please click here to see more about Lion’s approach to realizing a sustainable environment.
  
  
  

3. Strive to Offer Value as a Corporation

• We constantly work to demonstrate that we are a company deserving of the trust of our customers as well as both internal and external stakeholders, and that we are worthy of co-creation and collaboration.
  
  Please click here to see more about our approach to and systems for corporate governance.
  
  
  
• We continuously evaluate and improve our corporate activities, employing external perspectives while ensuring that we conform with ISO 9001 and ISO 10002 standards.
  
  Please click here to see more about our approach to quality assurance, safety and reliability.
  
  Please click here to see more about our customer support initiatives.

Established: January 1st, 2017
Revised: July 31st, 2024

Masayuki Takemori

Representative Director,
President and Executive Officer