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Since Lion’s founding in 1891, it has striven to help consumers realize health, comfort, cleanliness and hygiene in everyday living by redesigning habits and providing the various daily commodities necessary for such habits in line with its unchanging mission of “benefitting society through business activities.”
In Northeast Asia, various challenges arising from aging populations, such as increasing medical costs, are becoming apparent, while in Southeast Asia, health and hygiene habits must be improved in accordance with the level of economic development. At the same time, dealing with global environmental problems cannot be put off any longer. In light of such rapid changes in the business environment and to precisely deal with diverse emerging social issues, continuously generate business value and contribute to society going forward.
Based on our purpose, “Make a difference in everyday lives by redesigning habits: ReDesign,” we formulated a long-term strategic framework, Vision2030, aimed at achieving our management vision, “Becoming an advanced daily healthcare company.”
Under Vision2030, we are advancing initiatives that address our Sustainability Material Issues to create social and economic value and achieve sustainable corporate value enhancement. Of these, we have positioned “Creating Healthy Living Habits,” which contributes to the realization of everyday happiness, and “Promoting Environmental Initiatives for a Sustainable Planet” as our top priority material issues, and we are investing management resources in these areas accordingly. Habits have great power. Daily chores take up the majority of our time, and by transforming this drudgery into positive experiences, or positive habits, we can increase the sum total of our happiness. Specifically, in 2019, we established the LION Eco Challenge 2050 environmental objectives. These objectives put into words our dedication to working in partnership with all stakeholders to realize a decarbonized, resource-circulating society. We believe that promoting a wide range of environmentally friendly habits and products that reduce environmental impact in the home is one effective way that Lion can contribute.
Going forward, we will continue to accelerate our growth strategies by leveraging our strengths of wide-ranging insight gleaned through the redesign of living habits as well as marketing and R&D capabilities based on consumer perspectives. By doing so, we will contribute to the achievement of the Sustainable Development Goals as well as to health, comfort, cleanliness and hygiene in everyday living and the realization of a sustainable society.
Masayuki Takemori
Representative Director,
President and Executive Officer