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Lion Corporation (Thailand) Ltd. (“LCT”) in collaboration with Laemchabang Municipality, Chonburi Province conducted fluoride applications for toddlers aged 2 to 5 years to prevent tooth decay at four pre-schools (Laemchabang School District 1, Laemchabang School District 2, Wat Nongkha School and Watsukreebunyaram School) on July 6 and 13, August 10 and 31, 2023. LCT's sustainability team taught children how to brush their teeth properly using their KODOMO brand products. The children happily learned from the LION mascot who also made an appearance.
Phrae Province is a markedly graying area in northern Thailand. Since 2018, in cooperation with the Provincial Public Health Office, LCT has been promoting activities to increase senior citizens’ quality of life by reducing incidents of choking, increasing chewing strength and improving dry mouth. The concept behind these activities was the topic of a talk given by a dental specialist at the Lion Oral Health Award 2016. Dentists of the Provincial Public Health Office regularly present lectures about oral care in communities with large concentrations of senior citizens. To prevent declines in the mouth’s function and to maintain and improve the vitality of the area around the mouth, the dentists teach mouth exercises called “Kenkobi” These exercises were developed by Lion Foundation of Dental Health (LDH), a public interest incorporated foundation established by Lion Corporation in Japan. Most attendees see improvement within six months of starting the exercise program, and their difficulties with dry mouth and choking are reduced. LCT provides the province with “Kenkobi” brochures and display boards to help more senior citizens do the exercises.
On September 26, 2023, LCT implemented “Kenkobi” mouth exercises for senior citizens. A total of 50 senior citizens participated in the event.
LCT will continue to contribute to improving oral care for the citizens of Thailand in cooperation with the Provincial Public Health Office.
On July 22, 2022, LCT held a ceremony for the Lion Oral Health Award at the TK. Palace Hotel & Convention in Bangkok. In collaboration with Thailand’s Ministry of Public Health, LCT has been supporting and fostering people by conducting studies and activities that are beneficial to preventive dentistry in Thailand since 2009.
For the 2022 Lion Oral Health Award, LCT bestowed six awards (first through third place and three consolation prizes) to dentists and dental nurses. About 180 people, including dentists and dental nurses, participated in the accompanying seminar, where Dr. Paiboon gave a lecture on oral care for the elderly.
Milk teeth sometimes receive less attention than adult teeth because they eventually fall out. However, implementing oral care from a young age is very important because oral health affects overall health.
With the aim of promoting proper oral health care and firmly establishing the concept of preventive dentistry,* LCT collaborates with provincial hospitals and health offices to carry out related activities, for example, offering dental checkups, treatment and instruction in proper brushing to children. At local schools this begins with local dental hygienists conducting dental checkups. Then, if cavities are found, a treatment called the “Smart Technique” is performed.
In 2018, LCT collaborated with local retailers to introduce correct brushing methods through a show for children aged 2 to 5 using the KODOMO brand. LCT provided discount coupons for LCT products viable only at the cooperating retailers. This initiative is aimed at encouraging children to continue to brush their teeth correctly at home.
In 2022, these activities were held at Banbanramung School on July 26 and a school in Laem Chabang on September 2, with 65 children and 10 dentists and dental assistants participating. LCT will expand this initiative to other areas to teach more people in Thailand about oral care.
* Lion Group companies overseas are collaborating with dental professionals and retailers on initiatives based on the concept of preventive dentistry. Working together with dental professionals, Lion strives to increase awareness and understanding of oral care by sharing information on good oral care and practical tooth brushing methods. In addition, Lion promotes good oral care habits by providing products that suit individuals’ specific oral care needs through retailers and other markets.
During pregnancy, the secretion of saliva tends to decrease due to an increase in the production of such hormones as estrogen, causing the risk of cavities and periodontal disease to rise.
LCT conducts seminars to communicate the importance of health and oral care during pregnancy to expectant employees at its Humanized Hall facility. Regarding health management, nurses from LCT’s nurse office and doctors give lectures on necessary nutrition during pregnancy. With regard to oral care during pregnancy, they conduct lectures on how a mother’s oral condition can affect her baby’s oral health and teach correct tooth brushing practices.
In 2020, 10 employees who were either expecting or recent mothers participated in this seminar.
Childhood cavities are a big problem in southern Thailand. To solve this problem, LCT has started a project aimed at reducing cavities among five local families in cooperation with the Provincial Public Health Office in Pattani Province. The issue in this area is that neither adults nor children are well educated about oral care. They do not know correct practices for preventing cavities. The idea for this project, called “preventive dentistry with the whole family,” was the topic of a lecture given by a dentist at the Lion Oral Health Award 2017.
The participating five families will practice correct self-care at their homes and go to see a dentist periodically for additional routine care. Their dentist will record their oral conditions using smartphones and use these records to give them feedback.
LCT will contribute to solving social issues in southern Thailand by establishing good oral care habits and reducing cavities through this project.
The Thai government has held an annual Health Fair since 2012 with the aim of increasing Thai citizens’ awareness of health issues. The 2018 Health Fair was held at the Ao Udom Community Center in Laem Chabang, Sriracha district. The fair’s events take place in local community centers, where medical facilities and health product retailers set up booths manned by volunteer physicians and nurses who provide checkups for participants and prescribe medicine. LCT ran a booth in this fair to introduce and practice “Kenkobi” mouth exercises with participants over 50 years old. LCT also gave participants products from its GoodAge and SALZ oral care brands for seniors. About 1,000 people participated in the Health Fair in 2018.
On October 15, 2023, LCT hosted the Global Handwashing Day Run at Suan Luang RAMA IX Park with 1,000 runners participating. This event was held in support of Global Handwashing Day, with the theme of “Handwashing Saves Lives” to promote and establish hand washing habits among Thai people.
In addition to the event, My Bottle Sticker Drawing Contest was held from August 1 to September 30, 2023. Those who purchased a bottle of KireiKirei from the LCT e-commerce site were able to download a drawing sticker for their bottle from the Facebook fan page. Participants were asked to post their drawn stickers to Facebook with the contest results being announced on Facebook as well as at the Global Handwashing Day Run in October. The following evaluation criteria were set for this contest:
Approximately 600 children participated in this drawing contest and enjoyed learning about the importance of hand washing.
On January 30, 2023, LCT gave an extra-curricular lecture to second-year students of Chulalongkorn University Demonstration Secondary School on tooth brushing and hand washing. 285 students participated in this event.
LCT held the Happy Life Happy Home program at elementary schools. This program taught the students techniques for keeping their bodies healthy and clean and for keeping their homes clean and comfortable. The program comprises two parts, Happy Life (covering tooth brushing, hand washing, face washing and showering) and Happy Home (covering laundry, dish washing and floor cleaning), and is aimed at increasing awareness of health, comfort and cleanliness through the use of LCT products.
On July 24, 2023, a total of 100 fourth grade students from both Bangkok’s Wat Dok Mai School Sriracha’s and Thai Kasikorn Songkrow School were taught not only how to brush their teeth and wash their hands, butalso how to wash and care for their clothes.
The children were very interested in the program and they have been practicing what they learned at home.
In accordance with LCT's commitment to building goodness in society and bringing good health to consumers, the company promotes hygiene by providing hand washing stations and educating the community on hygienic hand washing techniques. In 2022, KireiKirei hand washing stations, equipped with sponsored hand soap and hand soap dispensers as well as posters that promote proper hand washing techniques were set up at the Yannawa district’s elderly school (Bangkok) on January 28, Ban Rai Nueng Elderly School (Sriracha) on May 18, Thai Kasikorn Songkrow School (Sriracha) on May 20 and Wat Dok Mai School (Bangkok) on June 6. Instructors use black lights to make it easy for 622 participants—from first- and second-grade elementary school students to those over the age of 50—to see where hands are dirty or unwashed. The hand washing station allows everyone to wash their hands immediately after touching anything they use.
LCT contributes to the Public-Private Collaboration Project being advanced by the government of Thailand. In 2019, oral health and hand-washing educational activities were held in Lamphun Province and at the Saha Group’s Fair.* The theme of LCT's booth was the importance of proper oral health and hygiene practices.
At the Saha Industrial Park in Lamphun, LCT encouraged good hygiene practices using KireiKirei hand soap to teach the local students and provided education about “Kenkobi” mouth exercises for senior citizens.
At the Saha Group Fair, Saha Group companies meet each year and set up booths to exhibit their public-private collaboration projects. In 2019, LCT invited senior citizens from a senior club in Yannawa district, Bangkok, and Rai Nueng community center in Sriracha district, Chonburi, to join in “Kenkobi” mouth exercises training and provided instruction on proper tooth brushing methods at the booth. About 360 people from nearby communities participated this year.
* LCT is a joint venture of Lion Corporation and the Saha Group.
On November 25, 2022, LCT educated 42 seniors in the Yannawa area neighboring LCT’s facilities on how to separate reusable and recyclable waste. LCT encourages environmentally friendly habits through a point system in which employees receive points by bringing in reusable waste and properly disposing of it.
LCT operated a booth at the “Eco-Products International Fair 2016,” an environmental fair. The concept of the booth was that humans are part of the environment and that “people can harmonize with the environment as long as they are healthy.” The booth also featured the environmental efforts of LCT and Lion Corporation Japan.
On the event’s main stage, LCT conducted tooth brushing seminars for elementary school students, teaching that one’s overall health starts with oral health, in line with LCT’s booth concept.
To fulfill its corporate social responsibility, LCT, as a hygiene product manufacturer, actively engages in social contribution activities, such as in-kind donations of hygiene-related products sold by the company.
| Date | March 2, 2023 |
|---|---|
| Location | Bangkok: Wat Dokmai School, Wat Pariwat School, Wat Chonglom School, Wat Chong Nonsi School , Wat Khlong Phum School, Wat Klongmai School Sriracha: Wat Chukkacher school, Laemchabang School District 1, Thunsuklapittaya School, Wat Phrapratanporn |
| Donation | Provision of washbasins and KireiKirei hand soap |
| Details | Although COVID-19 infections are dwindling, influenza and other infectious diseases still exist. To raise awareness of cleanliness and hygiene habits, LCT provided washbasins and KireiKirei hand soap to elementary schools in the vicinity of its Bangkok office and Sriracha plant for students to wash their hands. |
| Period | July 14 and August 18, 2022 |
|---|---|
| Location | Thian Fah Foundation Hospital and the Weshare Foundation |
| Donations | Ascor-10 dietary supplement tablets |
| Details | Under the theme of oral health, oral beauty and communication, LCT’s marketing team led exercise sessions and provided Ascor-10 dietary supplement tablets to local senior citizens. |
| Period | August 4, 2022 |
|---|---|
| Location | Wat Dok Mai School |
| Donations | Approximately 5,000 baht worth of sanitary napkins |
| Details | As Bangkok has a policy of providing sanitary napkins to students free of charge, sanitary napkins were donated to Wat Dok Mai School to support the students. |
| Period | September 1, October 27 and November 3, 2022 |
|---|---|
| Location | Laem Chabang City Municipality, Wat Dok Mai Temple and the Soi Dog Foundation |
| Donations | Pet Care pet shampoo and other pet care products |
| Details | LCT supported the rescue of stray or abandoned cats and dogs by providing donations of the Pet Care brand of pet products. |
| Period | October 11, 2022 |
|---|---|
| Location | King Chulalongkorn Memorial Hospital |
| Donations | 1 million baht |
| Details | LCT donated funds through the Thai Red Cross Society toward repairs to the Tiam-Saipin Chokuwattana building carried out in 2022 by the Saha Group. |
| Period | March 7, 2022 |
|---|---|
| Location | A facility at Wat Dok Mai School for patients with COVID-19 who were not admitted to the hospital |
| Donations | LCT hygiene products worth 6,700 baht, including the following: ·SALZ toothbrushes and toothpaste ·Shokubutsu-Monogatari liquid soap ·108 powdered laundry detergent ·KireiKirei alcohol gel and hand soap |
| Details | Provided oral care and hand washing products to 100 patients with COVID-19 |
