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With the aim of fostering children’s awareness of dental and oral health from a young age, the Lion Group has held the Oral Health Event of Tooth Brushing for Children since 1932. Started in Japan, the event is presently held in Asia.
As part of this event, in cooperation with theLion Foundation for Dental Health (LDH), Lion Home Products (Taiwan) Co., Ltd. (“LHPT”) conducted oral health classes at two Japanese elementary schools and three local elementary schools in June 2019.
76 children from Japanese elementary schools (33 from Kaohsiung Japanese School and 43 from Taichung Japanese School) and 820 children from local elementary schools (120 from Taichung Wurih Elementary School, 100 from Kaohsiung Wucyuan Elementary School and 600 from New Taipei City Jimei Elementary School), for a total of 896 students, participated in the event. LHPT first held such classes at local elementary schools in 2018 and extended its outreach to different local schools in 2019. The event featured programs prepared specifically for students in lower grades (grades 1 to 3) and higher grades (grades 4 to 6).*
Students in lower grades were taught about the “function of teeth and replacement of the baby teeth by adult teeth” and “the source of cavities (plaque)” in a 30-minute class. They were also taught tooth brushing techniques for their specific tooth alignment using hand mirrors and toothbrushes.
For students in the higher grades, LDH explained the cause of gingivitis, gave tips for observing the gums, and then provided individual instruction on how to brush according to specific tooth alignment for preventing gingivitis using a model set of teeth.
Participating students found the content easy to understand and learned about the importance of teeth and tooth brushing.
* The Japanese elementary school system lasts for six years, from first grade to sixth grade.
From June to August 2023, LHPT worked with Benesse on a campaign of events in support of Global Handwashing Day. Sample products and bottle stickers were distributed to new subscribers to Benesse’s monthly teaching content ‘Challenge’. Participants drew illustrations on these stickers and submitted them. These illustrations were evaluated based on their affinity with the theme, creativity and design.
Approximately 13,000 children enjoyed learning about the importance of hand washing.
Hand washing has taken on an increased importance as a preventive measure since the COVID-19 pandemic. LHPT conducted educational programs on hand washing habits at 2 kindergartens in northern Taiwan in October 2023, with the aim of teaching children the importance of hand washing and proper hand washing methods. Classes conducted under the program last 30 to 40 minutes and comprise the parts listed below. Approximately 140 kindergarten students, teachers and parents participated in the programs.
1. Lesson from the teacher on hand washing hygiene
2. Singing and dancing to a special hand-washing song
3. Drawing original hand soap bottle labels
4. Hand washing
5. Bacteria check
LHPT also donated KireiKirei Foaming Hand Soap to the schools for use in their hand washing areas so children could put the lessons into practice.
In the lesson on hand washing hygiene, the teachers talked about germs and viruses, how hand washing can protect your loved ones, the correct way to wash hands and the features of KireiKirei Foaming Hand Soap. The presentation also included an easy-to-understand bacterial experiment using black lights.
After the lesson, the children took home their original soap bottles featuring their hand-drawn stickers to use with their families, helping to promote their continued use of KireiKirei Foaming Hand Soap.
Furthermore, to publicize the event, LHPT collaborated with newspapers to publish articles. This increased the exposure of the event and boosted awareness of the importance of hand washing among an even greater segment of the public.
In 2022, LHPT conducted educational activities at 48 elementary schools in Taiwan to establish hand washing habits and raise awareness of cleanliness and hygiene, with 15,369 elementary school students, teachers and parents participating. At eight of these schools, workshops utilizing hand washing boxes were held. A hand washing box shines a black light on participants’ hands and those areas not properly cleaned will glow. By encouraging children to wash their hands more carefully, these workshops help them learn proper hand washing techniques.
In conjunction with Global Handwashing Day on October 15 (established by UNICEF and other international organizations, universities and companies working to address water and sanitation issues), the workshop at Taipei City Municipal Zhishan Elementary School was covered by the media to generate public interest.
LHPT will continue working to help more children create good hand washing habits for healthy daily living.
To fulfill its corporate social responsibility, LHPT actively engaged in such social contribution activities as donations of products sold by the company.
| Period | August 2022 |
|---|---|
| Location | Southern Taiwan (Jiayi Village, Majia Township, Pingtung Prefecture; Maer Village and Anpo Village, Sandimen Township; Guangfu Village, Gao Shu Township; and Qingye Elementary School, Sandimen Township, Pingtung Prefecture) |
| Outside collaborators | Taipei Medical University |
| Donations | · 150 Lion toothbrush/toothpaste sets for travel The total (retail) value of the above products is NT＄1,500 |
| Details | Provided knowledge of correct oral care and donated LHPT products to Southern Taiwan residents ages 6 to 80 with the aims of reducing future needs for dental treatment and promoting health. |