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On May 18th, 2023, Lion Corporation (Singapore) Pte Ltd. (“LCS”) collaborated with the National Dental Centre Singapore (NDCS) at the National Trade Union Congress (NTUC) Business Centre, and exhibited at a public forum in support of World Oral Health Day with the educational themes on common dental issues such as dental caries, gum disease and the replacement of missing teeth. This forum was held as part of public oral health educational program to encourage people in Singapore to create positive oral habits such as proper toothbrushing, flossing and having balanced diet. After conducting educational activities, LCS had a booth to showcase LION Oral Care products and had an activity to engage the audiences and redeem LION products. All 400 participants were also given a goodie bag which includes Systema and KODOMO products sold by LCS.
In March, April and August of 2023, LCS collaborated with T32 Dental Group to increase public oral health awareness through series of activities to target from the young to old.
In this program, three activities were developed to raise oral care awareness.
LCS sponsored these activities and provided oral care products suitable for each target group from its KODOMO, Systema and NONIO brands. 1,076 people of all ages learned about the importance of oral care.
LCS had been working with Smileworks Dental Clinic to promote oral care habits so that patients can continue to take care of their oral health at home after receiving treatment. The collaboration was continued in 2023, and in addition to adult patients who visited the clinic from July to October, 444 nursery school children aged 3 to 5, child patients aged 6-9 and collaborators were provided with Systema and KODOMO oral care sets.
LCS supports Thomson Dental Centre, a dental clinic group in Singapore, in educating patients on good oral health habits. A dental care set containing KODOMO or Systema oral care products (products of LCS) is provided to first-time patients at Thomson Dental Centre. Dentists educate patients on correct tooth brushing and oral care habits using a dental care set (KODOMO Kid Set or Systema Gum Care Set) selected based on the patient’s age and oral health conditions. Each dental set consists of an oral care information leaflet, a toothbrush, toothpaste and mouthwash.
As of 2023, a total of 10,100 patients from Thomson Dental Centre have received the dental care sets.
The National Dental Centre Singapore (NDCS) has established a program of community dental checkups with the goal of raising awareness of the importance of oral health among the elderly. The checkups include the provision of guidance on the proper care of dentures and programs aimed at helping to provide treatment to relieve pain and maintain/restore patients’ oral function.
This program was temporarily suspended to prevent the spread of COVID-19 but was resumed at the end of 2020. LCS distributed Systema Toothpaste to 100 people over the age of 40 and senior citizens who participated in the community dental checkups from May to November 2023.
The National Dental Centre Singapore (NDCS) celebrated its 25th anniversary on July 25th, 2022. As part of the celebration, NDCS organized an online event titled “NDCS 25th Anniversary - Bridging the Past, Present and Future” that brought together dentists, general practitioners, specialists and researchers to exchange information on progress to date and expected future developments in academic and clinical dentistry.
The event included a virtual exhibition featuring the latest products related to oral care and talks by prominent national and international dental experts. LCS provided all 500 participants with a set of oral care products that included Systema and NONIO products. Systema & NONIO were also acknowledged during the online event and in the digital program booklet, with the brand logos & full page advertisement featured to expand brand recognition.
On August 22nd, 2022, NDCS collaborated with Singaporeʼs National Library Board (NLB) to hold an oral care seminar at the Jurong Regional Library to provide oral care tips and knowledge to participants aged 50 and above as part of the 8020 campaign (referring to having 20 teeth left at the age of 80). The aim of this seminar was to improve the oral health of those of advanced age in Singapore. LCS supported the event by providing Systema and NONIO products to be distributed to its 40 participants, along with LION gift sets as prizes during the Q&A session. In a post-seminar participant survey, the event received positive feedback, “I and the participants found this session fascinating and insightful.”
Singapore’s Health Promotion Board (HPB) launched the Afterschool Oral Care Program, a one-year program targeting children aged 3 to 5 at day-care centers and nursery schools with the aim of teaching the importance of oral care from a young age. The program entails dental clinic staff visiting day care centers and nursery schools to perform dental screenings and educate children about the importance of oral care. Through June 2022, LCS supported the program by providing 60,000 sets containing KODOMO Toothpaste and leaflets for distribution to the children.
In August 2021, the Health Promotion Board (HPB) launched the Afterschool Oral Care Program, a one-year program targeting children aged 3-5 years at day-care centers and nursery schools with the aim of teaching the importance of oral care from a young age. The program entails dental clinic staff visiting day care centers and nursery schools to perform dental screenings and educate children about the importance of oral care. LCS provided 60,000 sets containing KODOMO Toothpaste and leaflets for distribution to the children after the conclusion of the program.
March 22nd is designated by the United Nations as World Water Day. In celebration of World Water Day in 2021, the PAP Community Foundation (PCF)* Sparkletots Preschool taught children about the importance of saving water in their daily routines, such as during tooth brushing. LCS supported the event by providing 600 KODOMO Toothbrush and KODOMO Toothpaste sets for the preschool’s 5- and 6-year-old pupils.
*PAP Community Foundation (PCF) is a charitable foundation founded by the Singapore People’s Action Party (PAP) in 1986 and is committed to nurturing a multi-racial, fair, just and inclusive society through the provision of educational, welfare and community services.
In March 2021, the Singapore Dental Association (SDA) launched an integrated online communication campaign targeting consumers to raise awareness and correct misconceptions regarding oral care. The campaign comprised of the three parts shown below. Invited by SDA to participate the third part, LCS provided SG$60 worth of Systema and KODOMO products to each of the 22 key opinion leaders.
I.Survey of Singaporeans on their oral health habits: 500 respondents
II.Solicitation of user generated content under the hashtag #toothtruths on Instagram to encourage Singaporeans to talk about their oral health journey
III.22 key opinion leaders received oral care gift boxes and talked about their oral health journey on their Instagram accounts
The Singapore Oral Health Therapy Congress is an annual meeting of dentistry experts, where speakers discuss a wide range of topics that are not limited to oral hygiene, but also include total well-being and pediatric management.
Program was continued in 2021 on October 17th & 24th, with about 300 participants from dentistry experts.
LCS sponsored the event with cash support, but the event organizer suspended its planned distribution of products in order to maintain social distancing
From August 10th to 16th, 2023, 663 children from pre-school educational institutions such as Carpe Diem Child Care Centre & Preschool and Superland Pre-school attended a fun lesson on how to properly wash their hands, conducted by LCS in anticipation of Global Handwashing Day. The activity included an education session on the importance of hand washing, along with a fun quiz and the opportunity for the children to design their own hand soap bottle stickers to participate in a drawing contest. Through the activity, the children learnt the importance of hand washing while displaying their creativity through designing of the bottle stickers.
Free Bee SG* tied up with insurance company Manulife to promote a “Prevent and Protect” program for infectious diseases such as hand-foot-and-mouth-disease.
This program was held in April 2019 and reached out to preschools in Singapore to provide information about insurance coverage for hand-foot-and-mouth disease and other diseases. Approximately 1,100 goodie bags, which included KireiKirei products, were distributed to families with young children. As part of the program, LCS visited preschools with the LION mascot to educate children on hygiene tips and encourage good hygiene practices using KireiKirei brand hand soap and body soap marketed by LCS.
*Free Bee SG is a non-profit online community for parents to obtain information, freebies, etc., regarding pregnancy and parenting.
To fulfill its corporate social responsibility, LCS actively engaged in such corporate social responsibility activities as in-kind donations of hygiene products sold by the Company.
| Period | June 2021 |
|---|---|
| Outside collaborators | · National Trades Union Congress (NTUC) · Centre for Domestic Employees (CDE) |
| Donations | Systema and Kyusoku Jikan products |
| Details | The May Day Domestic Employees Celebration 2021 virtual live show was organized by the CDE, which is a unit under NTUC. The program was live-streamed to domestic employees in recognition of their hard work and contributions. 250 domestic employees took part in the program, and LCS supported the event by sponsoring products for the game show segment. |
| Period | November 2022 |
|---|---|
| Outside collaborators | Mount Elizabeth Medical Centre |
| Donations | 750 sets of oral care products including NONIO mouthwash |
| Details | LCS collaborated with Specialist Dental Group to distribute oral care sets to 750 health care workers at Mount Elizabeth Medical Centre as a token of appreciation. |
