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PT. Lion Wings (“LW”) values the establishment of good oral care habits from early childhood and has conducted oral care educational events in cooperation with educational facilities such as kindergartens and elementary schools in Indonesia jointly with local dentists since 2008.
Kindergarteners from age four to five and elementary school students up to ten years old are the main targets of the event, at which the importance of oral care is taught through a video featuring the brand characters of KODOMO (LW’s oral care product line for children) and instruction on tooth brushing techniques offered by dentists. At the end of the event, all participants, including the children and their families, brush their teeth together using the correct techniques so that they can then practice at home what they have learned through the event.
Moreover, LW visits every year the same kindergartens and elementary schools to ensure the establishment of good oral care habits.
In 2023, from January to December, the event was held at 100 educational facilities from January to May, with about 10,000 children participating.
In2023, LW gave free samples of Ciptadent, sold by LW, and provided opportunity for taking dental check-ups in the residential areas of 10 Indonesian cities. The staff in charge of the event went around town bustling with music and invited many citizens to participate, and prepared several washbasins for people to actually experience brushing their teeth. In addition to the educational aspect, the event provided a fun, entertaining and fulfilling way to promote good oral care. Approximately 10,000 residents participated in the activities, which provided an opportunity to learn the importance of creating healthy oral care habits.
LW conducted oral care awareness activities at educational institutions on March 20, 2023, with the aim of establishing tooth brushing habits among students. Using the Systema brand toothpaste and toothbrushes sold by LW, the students brushed their teeth together, and developed quizzes and fun activities related to oral care. Three hundred people participated, mainly students and teachers.
Jakarta, the capital of Indonesia, is known worldwide as a city famous for its heavy traffic and congestion. Therefore, every Sunday morning, the Indonesian government institutes a car-free day across about six kilometers of the city’s central roads and opens them to pedestrians to be enjoyed by the general public. In 2023, LW held an oral care event during this pedestrian paradise to expand contact with consumers and promote brand awareness. The event booth was visited by 1,000 participants, who each received samples of toothpaste and took part in a toothbrushing experience.
Lion Group is advancing inclusive oral care activities aimed at providing opportunities for oral care (via products, services and education) to people dealing with economic hardship, physical limitations or disparities in education or information.
| Period | August 2020 |
|---|---|
| Location | Pondok Taruna Orphanage, Jakarta |
| Outside collaborators | GBI Jemaat Induk Senayan Church |
| Participants | 30 people |
| Details | 150 packages of KODOMO Wet Wipes 150 tubes of KODOMO Toothpaste (20g) 150 bottles of KODOMO shampoo (45ml) 60 tubes of Systema toothpaste (20g) 60 tubes of ZACT toothpaste (20g) |
| Period | December 2020 |
|---|---|
| Location | Saint Albertus Harapan Indah Church |
| Outside collaborators | Saint Albertus Harapan Indah Church |
| Participants | 30 people |
| Details | 120 bottles of Zinc shampoo (70ml) 44 tubes of KODOMO toothpaste (45g) 44 KODOMO toothbrushes 144 Ciptadent toothbrushes 144 tubes of Ciptadent toothpaste (75g) |
As a company that manufactures and sells products used in everyday living, and to fulfill its corporate social responsibility, LW actively engaged in such social contribution activities as donations of products sold by the company.
| Period | January 2021 |
|---|---|
| Location | Mamuju Regency, West Sulawesi | Details | Donation of Rp10,272,000 worth of LW products for approximately 500 people affected by the magnitude 6.2 earthquake that struck West Sulawesi in 2021. |
| Period | February 2021 |
|---|---|
| Location | Karawang, West Java |
| Details | Donation of Rp11,027,200 worth of LW products for approximately 500 people affected by heavy rains and flooding in West Java. |
| Period | April 2021 |
|---|---|
| Location | Depok, West Java |
| Details | Donation of Rp2,680,000 worth of LW products for approximately 200 orphans. |
| Period | June 2021 |
|---|---|
| Location | Lebak Regency, Banten |
| Details | Donation of Rp3,544,000 worth of LW products for approximately 300 people affected by heavy rains and flooding in Banten. |
| Period | September 2021 |
|---|---|
| Location | Kramat Jati, East Jakarta |
| Details | Donation of Rp3,544,000 worth of LW products for approximately 200 orphans. |
| Period | December 2021 |
|---|---|
| Location | Semeru, East Java |
| Outside collaborators | CT ARSA Foundation |
| Details | Donation of 10,272,000Rp worth of LW products for people affected by the eruption of Mount Semeru in East Java (for approximately 100 children and 300 adults) through CT ARSA Foundation, an organization that supports poor rural communities. |
| Period | April 2020 |
|---|---|
| Location | Faculty of Dentistry, University of Indonesia |
| Outside collaborators | Faculty of Dentistry, University of Indonesia |
| Donations | 21 boxes of Zinc shampoo (70ml) 20 boxes of Serasoft shampoo (70ml) 20 boxes of Emeron shampoo (70ml) 19 boxes of Ciptadent toothbrush 19 boxes of Ciptadent toothpaste (75g) |
| Details | Donation of LW products to those working at the Faculty of Dentistry of the University of Indonesia affected by COVID-19. |
| Period | May 2020 |
|---|---|
| Location | Kodi Utara, East Nusa Tenggara |
| Outside collaborators | CT Arsa Foundation |
| Donations | 21 boxes of Zinc shampoo (70ml) 7 boxes of KODOMO Wet Wipes (10 sheets) 21 boxes of MAMA Lime dishwashing detergent (230ml) 7 boxes of Ciptadent toothbrush 7 boxes of Ciptadent toothpaste (75g) |
| Details | Donation of LW products to disadvantaged communities affected by COVID-19 through CT Arsa Foundation, which supports poor rural communities. |