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Lion Corporation (Hong Kong) Ltd. (“LCHK”) participated in “Love Teeth Day,” an annual charity fund-raising event in Hong Kong started in 2008, organized by the Community Chest of Hong Kong, the Hong Kong Dental Association and the Hong Kong Department of Health. LCHK has taken part for 14 consecutive years, since 2009. The aim of this campaign is to heighten public awareness of oral health and to encourage people to practice preventive oral care.
On December 15, 2023, “Love Teeth Day” was held and donations were collected from Hong Kong citizens to support oral health services for the needy. Participants who donated more than HK$35 received the “Love Teeth Day Pack” in appreciation of their support. This is a gift set of various oral care products that promote oral care at home.
In 2023, LCHK donated 40,000 Systema toothbrushes for inclusion in the “Love Teeth Day Pack.”
The “Brighter Smiles for the New Generation” is a territory-wide oral health promotion program organized by the Hong Kong Department of Health and the Hong Kong Dental Association. Oral care education classes are conducted at kindergartens and nurseries. LCHK supports this program. (From November 2015 to June 2020.)
In the oral care education classes, children aged three to six are taught how to brush their teeth correctly in a fun manner by their classroom teacher. After the class, each child is awarded a certificate of class completion and given a Systema Kid’s Toothbrush and KODOMO Toothpaste (oral care products of LCHK) for use at home.
99,000 children at about 770 kindergartens and nurseries participated in this program in 2020.
From June to October 2023, LCHK conducted the KireiKirei My Bottle Sticker Drawing Contest in support of Global Handwashing Day. Along with bottles of KireiKirei, LCHK distributed stickers to kindergarten students for them to draw on. A contest was held to encourage students to post their sticker drawings to KIREI's and Classmate Facebook page. Among the 2,500 sticker entries, 23 winners were chosen. The children enjoyed learning about the importance of maintaining good bacteria and staying healthy.
