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The Lion Group believes that advancing initiatives to create healthy living habits by providing products and services as well as conducting educational activities and disseminating information is its social responsibility and a way of putting its purpose, “Make a difference in everyday lives by redesigning habits: ReDesign,” into practice. The Group is engaged in establishing oral care habits as well as cleanliness and hygiene habits in Asia. In addition, we have been involved with environmental conservation activities and donation activities at various business locations and in the regions served by our overseas Group companies. In carrying out such activities, the Group has been promoting the activities while working closely with local citizens, forming partnerships with local governments, retailers, schools, dental experts and communities.
