Creating Healthy Living HabitsCreating Healthy Living Habits

Basic Approach

The Lion Group plays an important role in society as a provider of daily necessities and services, and we believe that the starting point for value creation is the establishment of lifestyle habits directly related to health, such as brushing teeth and washing hands. Our purpose is “Make a difference in everyday lives by redesigning habits: ReDesign.” Based on this purpose, by providing healthy living habits to the 1 billion people in our business areas, we will seek to contribute to better everyday lives and expand our businesses.

Initiatives

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  Initiatives to Establish Oral Care Habits

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  Initiatives to Establish Cleanliness and Hygiene Habits

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  The Lion Group’s Social Contribution Activities