Close
The Lion Group plays an important role in society as a provider of daily necessities and services, and we believe that the starting point for value creation is the establishment of lifestyle habits directly related to health, such as brushing teeth and washing hands.
Based on our purpose, “Make a difference in everyday lives by redesigning habits: ReDesign” we will seek to contribute to better everyday lives and expand our businesses by providing healthy living habits to the 1 billion people in our business areas.
As part of the Lion Group’s efforts to improve oral health—a key factor in extending healthy life expectancy—we have been working to establish toothbrushing habits to prevent caries and periodontal disease.
Ahead of 2030, we aim to create positive preventive dentistry habits suited to people’s various lifestyles and health conditions by increasing business opportunities through the provision of products and services that leverage digital technologies and by helping to close gaps in access to oral healthcare.
The Lion Group has been providing hand soaps and sanitizers that can be used in a variety of settings and conducting educational and awareness activities at preschools, kindergartens and elementary schools to promote the prevention of infection through hand cleanliness and hygiene. We provide products and awareness activities tailored to cleanliness and hygiene issues specific to each area across Asia, including Japan.
In particular, we will expand our educational and awareness activities in Southeast and South Asia to include food safety and provide hygiene-related products and services. We will also work with other companies, local governments and other organizations, with the aim of establishing cleanliness and hygiene behavior that protects loved ones from infection.
In promoting these activities, we will work closely with local governments, schools, and other companies and municipalities in each region, not only in Japan but throughout Asia.
| Objectives | Indicators (2030) | Progress (2023 Results) |
|---|---|---|
| Provide opportunities for everyone to practice oral healthcare whenever necessary and foster oral healthcare habits to promote health for all. | Total number of persons provided with products, services and information aimed at creating healthy living habits ⇒ 1 billion (Oral healthcare habits: 500 million people, Cleanliness and hygiene habits: 500 million people) |
Oral health care habits: 400 million people* Spreading Awareness of Preventive Dentistry Habits (Japan)
(Overseas)
Preventive Dentistry Habits into Practice (Japan)
* Source: Lion survey |
| Promote the establishment of cleanliness and hygiene habits that prevent bacteria and viruses from entering the body across all aspects of daily living, so that everyone can stay healthy. | Cleanliness and hygiene habits: 310 million people* Promoting and Establishing Cleanliness and Hygiene Habits through Educational Institutions (Lion Group)
Expanded activities in the domain of establishing cleanliness and hygiene habits (Japan)
(Overseas)
* Based on 2024 performance, a new calculation method was adopted, expanding the scope of activities to include personal and food safety, in light of business conditions in Asia. |
Initiatives to Establish Oral Healthcare Habits
Initiatives to Establish Cleanliness and Hygiene Habits
