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On April 9, 2025, Lion Corporation (Representative Director, President and Executive Officer: Masayuki Takemori) will launch nationwide sales of Acron Yasashisa Premium, a laundry detergent (for delicates) with fabric softening ingredients that protect cherished items of clothing from various types of damage (wrinkling, stretching, loss of shape, shrinking, fading and pilling) and achieves a higher grade finish through zero-rinse washing.
*1 In the case of a washing machine with a low water flow course/zero rinse setting
Growing environmental consciousness and interest in sustainable fashion in recent years has led many people to feel a stronger desire to maintain the beauty and longevity of cherished items of clothing.*2 In response, we are launching Acron Yasashisa Premium, a delicate-safe laundry detergent with a built-in softening agent that prevents damage and leaves clothes cleaner than usual by eliminating the rinsing process, which accounts for approximately 70% of the laundry process and contributes to damage suffered by clothing.
*2 Nov. 2023 online Lion survey, n=1,500
Wednesday, April 9, 2025, nationwide
| Product name | Contents | Retail price | |
|---|---|---|---|
| Acron Yasashisa Premium | Bottle |
420ml |
No recommended retail price |
| Refill Pack |
650ml |
||
(1)Get the Acron line’s best wrinkle- and stretch-free clean to date with zero-rinse washing!*1.
< Post-wash comparison >
(2) Removes stains and detergent residue even with zero rinsing.
Special polymers developed using proprietary Lion technology support the function of this product’s surfactant so that even a small amount can easily remove both stains and odors. Furthermore, these special polymers prevent the reattachment of stain-causing substances, ensuring that almost no residual surfactant or stain-causing substances linger on the clothing being washed following the spin cycle.
(3)Built-in softening agent leaves clothes feeling soft and smooth even without the use of a fabric softener
(4)Features a relaxing green citrus fragrance
(5)Reduces laundry time and is environmentally friendly
Laundry is done in about half the time*3 of conventional washing. Manual washing is also recommended as the foam runs off easily, making washing by hand quick and easy. Cuts water and energy consumption and CO2 generation in half,*4 making it environmentally friendly.
*3 Comparing a zero-rinse setting against a two rinse cycle
*4 Water and energy consumption and CO2 emissions are calculated based on averages for typical top-loading washing machines from four major Japanese washing machine manufacturers when washing 1 kg of clothing using a low water flow course.(Comparing a zero-rinse setting against a two rinse cycle)
< On a zero-rinse setting >
Simple to use!
Acron Yasashisa Premium brand site (Japanese)