Company History

Lion was founded as T. Kobayashi & Co. by Tomijiro Kobayashi in 1891.
Lion Toothpowder, an early hit product launched in 1896 and named to evoke the strong, bright white teeth of the king of the beasts, was the inspiration for the company name.

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  History of Habits

  We go over the history of daily habits,
  such as brushing teeth and washing hands.

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  Lion History

  This is a timeline of the events associated
  with the evolution of people’s lifestyles
  and our products.

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  Lion Museum

  Our unique exhibits are presented by theme.[Japanese]