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Lion conducts business activities in line with its purpose, “Make a difference in everyday lives by redesigning habits (ReDesign),” with the aim of achieving healthy minds and bodies for all and a sustainable society.
Addressing evolving social issues while striving to realize better living for each individual every day toward a brighter future.Lion works with customers and other stakeholders to find solutions to problems big and small.
Lion is working to create new value that helps each and every consumer enjoy a comfortable, healthy life and to this end is focusing on consumer research and integrating it with foundational research, product development and new research activities.
Brushing one’s teeth, washing one’s hands, and doing the laundry.
Lion provides products that make these daily habits more enjoyable and positive.
